Twitter Ought To Include More Messages Promoting Safe and Responsible Gambling

As far as the studies from Northumbria University claim, gambling companies are not putting enough efforts to promote safe wagering on Twitter. The operators themselves are paying very little attention and not using the enormous power of this media. What proves so…

…is the fact that only one in 100 tweets promote responsible behavior. Having in mind the rising number of issues related to this form of entertainment, the suppliers should use this valuable tool more.

Use The Media Wisely

Neither operators nor affiliates are widely active in advocating the responsible gaming on this social network. Such practice should change, as various vulnerable groups and individuals could suffer if all the negative aspects of this form of entertainment are not clearly stressed out. As far as the researcher, Scott Houghton, sees the situation:

“The online gambling industry in the UK is now the largest gambling sector in the country. Tweets made to promote safer gambling behavior were sparse for gambling operators and even more so for affiliates. Our findings will be used to advise current British policy to ensure gambling is marketed in a way which allows for recreational enjoyment and also protects the vulnerable.”

Raising the Awareness

On the other hand, some brands are finding various ways to spread the voice of the increasing importance of promoting a reasonable attitude on multiple levels. One of the most positive examples is William Hill. The company gave a generous donation to help people who experienced issues with gambling. The funds will be used for an educational video. Another great example of advocating socially responsible behavior is…

…Rumble Rhino slot which sees 10% of the profit from the game going to SRI, an organization which saves endangered animals. These are just some of the ways to wake up the consumers and point out all the sides of this industry. For that reason, numerous states worldwide are trying to combat the excessive advertising and minimize or ban it completely.

Various Twitter Incidents

What undoubtedly proves the enormous influence and power of this social media network are various incidents regarding the industry. The latest one which caused various turbulences and questioned the morality is the situation with Calvin Ayre and the twerking troupe. There were plenty of comments on this, with the explanations coming from the businessman being among the most intriguing. Another incident regarding Twitter…

…less lascivious, though, involved Elon Musk and false rumors claiming Bitcoin giveaway. The gentleman seems to be a regular target of cryptocurrency scams where some “enthusiasts” impersonate his account and attempt to trick naïve followers into sending him some of the digital assets.

Source:

“Research Shows that Gambling Operators Pay “Very Little Attention” on Safer Gambling Messages on Twitter”, Narayan Niji, europeangaming.eu, May 6, 2019.