Symplify Greets New CMS Partner Bwloto

Symplify, a cutting-edge company from Stockholm and leader in CRM and AI cloud solutions, has secured a new deal with omnichannel iGaming platform and provider of lottery solutions, Bwloto.

The Bwloto team is based in Iceland and has more than ten years of experience in the lottery and iGaming sector. The company has also become a leader in offering a versatile suite of products including an iGaming platform, lottery, and instant titles while having an enormous presence. Its lottery insight is based on expert consulting and is available to all interested clients.

This agreement with Symplify allows Bwloto to boost its next expansion phase by using predictive marketing and valuable recommendation by adjusting the management of over 10 channels such as Web Push messaging, Email, Dynamic Web, Print, and Social channels. Thanks to the marketing strategies, the company is successful in enhancing the impact to customer satisfaction and providing lifetime value.

Symplify’s also understands AI which will strengthen Bwloto’s opportunity to provide its clients with different customer engagement tools thanks to the Campaign and Journey builder modules. Both of them deliver a highly personalized experience which is another perk of the company.

A dedication to building safe gaming environments has been key to Bwloto’s success. This means that Symplify’s AI-driven Responsible Gaming tool will provide additional value to this philosophy. It’s created to analyze customers and enables operators to stay proactive before they notice any problem behavior

What Was Stated

Reacting to the addition of the new partner, Symplify’s CEO Robert Kimber says that their CRM and AI cloud solutions are designed to boost their partners and enhance and grow their businesses and they are pleased Bwloto is aware of the impact they can bring. This deal promises many new things as they share the same ideas on what features produce long-term, regular growth.

Bwloto CEO Ivar Unnthorsson noted:

“It’s a pleasure to work with Symplify and we are looking forward to reaping the benefits from our partnership. We know that Symplify has an outstanding product that just keeps getting better which pairs very well with our own vision for constant innovation and delivering best-in-class solutions to operators via our Mix iGaming platform”. 

About the Brand

Symplify is a robust cloud service provider, focused on simplifying vital business needs. You can rest assured about increasing your revenues while the company decreases your workload. Based in Stockholm, Sweden, while having offices in Canada, Denmark, Hong Kong, and Malta, the company is known for providing cloud solutions for Marketing Automation, CRM & CRO. They already have 20 years of experience in the market.

Source:

“Symplify welcomes Bwloto as its latest CRM partner”, europeangaming.eu, January 30, 2023.