Swedish operator ATG Imports Content from Pragmatic Play

After a successful June lineup, including Ultra Burn, Starz Megaways and Three Star Fortune, the leading provider of game content to the iGaming industry, Pragmatic Play, has marked another milestone expansion deal with ATG.

As a result of this agreement, players in Sweden will get full access to the supplier’s award-winning slots portfolio, with a possibility of extension to live casino, bingo and other products.

The upcoming rollout will include some of the most favored games in the entire online gaming sector, such as Wolf Gold, Great Rhino Megaways and Wild West Gold. However, players will also get a unique chance to put Pragmatic Play’s latest Megaways title to the test and take a sneak peek at two imminent releases, Pyramid King on June 25th and Drago – Jewels of Fortune, scheduled for July 9th, 2020.

Reaching Multiple Sale Channels

By marking another significant agreement to expand its products’ reach into new regulated markets, Pragmatic Play is one step closer to its goal of becoming the driving force in the industry and a leading multi-product provider. The group has recently entered into similar arrangements with other big names from the online betting sector, including Betzest, Superbet, LeoVegas and Royal Panda.

Vice president at the game studio, Lena Yasir, commented the latest agreement by saying that the entire team is delighted at the opportunity to integrate their slot games live with ATG, an operator with a “stellar” reputation in Sweden.

“As a company looking to continually grow in a regulated jurisdiction, ATG matched our ambition and we are confident of a long and successful partnership,” stated Yasir.

According to Maria Allmer, head of casino at ATG, the Gibraltar based software studio is an excellent choice for the players, as its continuous production of exciting and diverse slots delivers superb results. The operator is also thrilled at the prospect to offer some of the most wanted games to its customers, primarily the Megaways series.

“With an impressive roadmap and a smooth integration process, working with Pragmatic Play is set to be very fulfilling for both parties,” added Allmer.

With a stable production of up to four new slot games a month, the studio remains at the forefront of development in 2020, along with other influencer brands. Its entire portfolio is available through single API integration and operators can also take full advantage of its in-game promotional tool, Enhance.

Designed to boost the player experience and provide extra value, this cutting-edge system creates continuous action and gaming excitement. Pragmatic already supplies a range of top-performing online casinos with Enhance, providing them with a chance to experience a complete gaming solution. Some of its key features are tournaments, prize drops, free round bonuses, free card bonuses and prize multipliers.

LatAm Hub

The month of June is important for the supplier due to other reasons as well; a couple of days ago, Pragmatic Play appointed former Patagonia executive as vice president for the Latin American market. Moving onwards, Victor Arias will be taking care of the supplier’s continued growth within the regulated markets of LatAm.

His core responsibilities will include full management of the studio’s Latin American hub, based in Argentina. Melissa Summerfield, chief commercial officer, is confident that Victor’s impressive experience will benefit the company’s growing team on the continent and expand presence in the region.

Source:

“Pragmatic Play’s Slots Portfolio Live With ATG”, pragmaticplay.com, June 16th, 2020.