Regulated Swedish Market Welcomes Pragmatic Play

Driven by passion for premium entertainment, Pragmatic Play a frontrunner provider of iGaming solutions, to regulated markets, has taken another important step in their mission to establish the brand as a multi-product content provider for regulated territories.

With the newly-drafted Swedish online gambling legislation, Pragmatic expanded into the novel jurisdiction, offering cutting-edge software to locally authorized operators.

The entry of the international company whose mantra is ‘innov dation andedication’…

…took place soon after the Swedish Gaming Authority gave the go-ahead for the internet wagering laws to take effect on January 1st, 2019.

The Launch Is Ready

The brand’s Scandinavian debut happened with established companies and operators such as Svenska Spel, as well as the largest online poker site in the world, PokerStars.

After the country’s Gambling Authority started accepting license applications, their goal remains focused on improving user protection, fair play, and transparent conduct within the market.

Since the regulator’s terms and conditions are matching Pragmatic’s aspirations, the brand’s catalog seemed predestined for the grand Swedish debut.

Even more:

The approved license came shortly after the company was allowed a B2B supplier license in Gibraltar in November 2018...

…which represents an important move in making their products accessible to regulated countries around the world.

The Road to Success Continues

Furthermore, the Malta-based operator’s expansion is taking another essential footstep as they embark into the Northern lands.

Chief Commercial Officer at Pragmatic Play, Melissa Summerfield, has stated:

“Expanding in regulated jurisdictions is central to our strategic ambitions, and entering Sweden is a big piece of the puzzle for Pragmatic Play as we continue to move forward”

The company continues to push the envelope, as Melissa Summerfield elaborated:

“We have cemented our standing as a provider that pushes the boundaries with an award-winning portfolio of content, and we look forward to bringing our games to Swedish operators including Svenska Spel.”

It seems that the year of 2018 made Pragmatic Play unstoppable in their ambitious ventures: they have seen important growth in regulated markets, as well as signing content arrangements while improving their catalog at the same time.

The brand finished the year in style…

…as they completed participation at Malta Gaming Awards as the winner of the Best Slot Game Award for their popular issue of Wolf Gold.

The Year of 2018 was the “Year of Expansion” for the renowned studio, as they entered new territories:

1. They exported their products in the Portuguese market, with the formation of alliance with Casino Portugal for a full scale of the portfolio.
2. With no signs of slowing down, they embarked on new fronts, establishing a deal with Digital Distribution Management Iberica in Spain.

Next to this…

…they widen their enterprise in the recently regulated Italy, cementing the brand position as a premium provider via a deal with the country’s superior platform provider, Microgame.

Along with this list of accomplishments, they’ve made further upgrades which came hand in hand with their Swedish market entrance…

…with the release of Mustang Gold, officially set to premier on January 17th, 2019.

Source:

“Pragmatic Play live in Swedish regulated market”, Zoltan Tundik, europeangaming.eu, January 4, 2019.