SportCaller Strengthens William Hill Cooperation with Golden Race

SportCaller company, pioneer of the free-to-play sports game industry, expands its cooperation with William Hill by introducing a brand-new game, Golden Race. The game features competition for a million euros where customers need to predict the order of runners in a four-day long horse Golden Race.

Rules of the Game

Everyone who wants to participate should make a €10 bet on any race in UK/Ireland. The qualifying wager enables players to take part in the €1 million Golden Race or to predict the first two finishers for a consolation award of €50,000.

The game has already contributed to an enormous increase of Hillˈs customers. The first jackpot of €100,000 was already awarded on Wednesday 6th March, when one successful participant predicted the first six runners in the Golden Race at Kempton. Another player successfully forecasted the first five horses, bit still shared the consolation award with 113 competitors.

Customers are really enthusiastic about the Golden Race. The game brings regular payouts to Hill users, who enjoy its authenticity and playability. The experience has been specifically developed to attract customers interested in traditional horse race occurrences, which drive the attention of a broad audience. The game is easily accessible from the iPhone app and fully integrated into the operator's system. With its customer-centric activity, SportCaller continues to engage customers with welcome offers and bonuses.

Reactions

Commenting on the recent release, Cillian Barry from SportCaller said:

“Having originated the first free-to-play jackpot game with Channel 4 Racing way back in 2014, it’s great to return to our first love ahead of Cheltenham with the next generation in horse racing FTP. It’s a real validation for Hills, a name so intrinsically connected with horse racing and The Festival, to have enlisted our services and we can’t wait for Golden Race to come under starter’s orders next week and for one, or more, lucky punters to bag the £1m daily jackpot!”

William Hillˈs Commercial Director, Liam Wallwork added:

“Having successfully showcased the potential of FTP with our popular Lucky 7 racing game, we were keen to recruit SportCaller’s services again for Cheltenham, a tentpole event for us where client retention is invariably at a premium.SportCaller has again delivered on a refreshing new FTP which has already proved a boon for player engagement. Jackpot games have to be winnable, otherwise our clients won’t trust or play them. So, we were thrilled to see so many enjoy the Midas touch at Kempton’s Golden Race on Wednesday. The game will now be the cornerstone of our marketing and advertising campaign for The Festival and beyond. In fact, we will be running the £1m Golden Race in tandem across the meeting alongside Lucky 7 for 100k-a-day. It’s by far the most generous FTP offering in the village.”

Source:

“SportCaller extends William Hill partnership with €1 million Golden Race“, George Miller, europeangaming.eu, March 8, 2019.