Online casino game and software developer, Lightning Box Games, has committed to a deal with UK bookmaker, William Hill, which will enable the Sydney-based supplier to provide its content across the brand’s 2,300 licensed UK betting offices.
Per the agreement, the roll out process is expected to begin, starting in the second quarter of this year. The deal allows for Lightning Box Games content to be launched across more than 9,000 gaming machines, and is expected to include exclusives from the brand, including Panda Power Deluxe and Silver Lion Deluxe games.
Managing director and co-founder of Lightning Box Games, Peter Causley, commented “I’m delighted to sign the agreement with William Hill which gives us an important breakthrough in the UK market, as well as the chance to do true omni-channel releases to William Hill’s online, mobile, and retail players. Our games have been very popular with players and casino owners across multiple channels in Europe and North America, and I’m confident they will be well-received by British audiences too.”
Additionally, Head of product and content from William Hill, Andrew Sackey, added “Lightning Box Games’ portfolio comes with a great pedigree and reputation, and I’m very pleased to be able to offer it to our customers as part of our great slots range.”
Sackey continued, “We’re eager to see how the first two games perform as omni-channel content for our online and land-based customers, and are looking forward to working with Peter and his team.”
Source:
“Lightning Box Games strikes William Hill deal” igamingbusiness.com, October 24, 2016.
aymenpronet
8 years ago
Sr. Member
William hill is one of my favorite sportsbook..I lost much money on betting but I won also..For my experience on William hill casino, I played on all its sections (vegas/casino/games) and never won..loss after loss..Sometimes I ask myself if it's coincidence or another thing ?? I'm sure nowadays that william hill choose...
William hill is one of my favorite sportsbook..I lost much money on betting but I won also..For my experience on William hill casino, I played on all its sections (vegas/casino/games) and never won..loss after loss..Sometimes I ask myself if it's coincidence or another thing ?? I'm sure nowadays that william hill choose the games which has low RTP and give it to their customer which explains many Netent and microgaming slots are not available at william hill..Did one of LCB members won one day at it ??
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