SOFTSWISS, a prominent name in the iGaming industry with over 15 years of experience, has launched its innovative Retail Betting Solution. This development was made possible through the acquisition of a majority stake in Turfsport, a well-regarded software provider based in South Africa. The new solution supports a wide range of betting activities, from sports betting and horse racing to lotteries and casino games, offering operators the tools to quickly and legally establish offline gambling businesses.
Market Insights and Industry Rebound
The timing of SOFTSWISS’s launch is particularly noteworthy as it coincides with the recovery of the global sports betting and lotteries market. The land-based gambling industry, which was hit hard by the pandemic, is now showing signs of recovery. Over the past five years, the industry witnessed a revenue decline, culminating in an estimated EUR 219 billion for 2024.
However, this year has seen a resurgence in demand, leading to a modest growth of 0.4%. Additionally, profit margins have increased to 14.1%, signaling a strong rebound in the industry.
Max Trafimovich, Chief Commercial Officer at SOFTSWISS, highlighted the significance of the new solution: “The Retail Betting Solution reflects our strong dedication to innovation and industry leadership. After acquiring the majority stake in Turfsport, we conducted a thorough audit of the solution to ensure it will not only continue to thrive in South Africa but also make a significant impact beyond the country. This is not just another sports betting solution – it is a comprehensive platform that enhances the entire gambling experience, from lotteries to the most popular casino games, keeping pace with market trends and player expectations.”
Advanced Functionalities to Meet Operator Needs
In collaboration with Turfsport, SOFTSWISS has integrated several advanced functionalities into its Retail Betting Solution, addressing the evolving demands of operators. The platform seamlessly merges retail and online platforms, enabling players to manage their accounts effortlessly across different channels. This integration is a testament to SOFTSWISS’s allegiance to creating a holistic iGaming ecosystem.
One of the key features of the solution is its real-time risk monitoring and custom reporting capabilities, which provide operators with valuable insights for informed decision-making. The platform also supports diverse configurations to cater to different shop setups, ensuring flexibility and adaptability. Additionally, comprehensive cash management with daily profit tracking and pre-match and live event feeds from multiple providers are some of the other standout features of the solution.
The SOFTSWISS Retail Betting Solution is designed to appeal to a broad spectrum of player preferences by offering a wide array of betting options. Players can access an extensive selection of casino games at dedicated kiosks within betting shops. These kiosks feature both RNG-based and live games from top providers such as Betgames, Evolution, Ezugi, Habanero, Nolimit City, Pragmatic Play, Spribe, and Spinmatic, ensuring a diverse gaming experience.
The platform also supports betting on various sports and social events, including horse racing, with comprehensive event and odds data provided by industry-leading sources. Furthermore, the recently launched SOFTSWISS Lotto Software allows betting on outcomes from over 300 international lotteries, offering operators the flexibility to create custom lottery events for unique betting experiences.
Showcasing Innovations at SBC Summit Lisbon
SOFTSWISS is set to participate in the upcoming SBC Summit Lisbon, scheduled from 24 to 26 September. At stand B-160, company representatives will present the newly launched SOFTSWISS Lotto Software and the SOFTSWISS Retail Betting Solution to attendees, highlighting the company's latest innovations in the iGaming sector.
Source:
''SOFTSWISS Unveils Retail Betting Solution'' Press Release. August 28, 2024.
