SOFTSWISS Has A Dashing New Logo Reflecting The Brand’s New Identity

SOFTSWISS is one of the leading providers in the world of iGaming. As the brand focuses on keeping up with the latest trends and demands of this highly competitive market, it brings freshness with every new product. According to that policy, the company is changing its logo to the new, very visually appealing one.

The brand is recognizable by its spotless reputation of providing top-of-the-line White Label and online casino platform services, Game Aggregator, provably fair games and crypto-based gameplay opportunities.

It is now ready to make resonating news again, but…

…upon changing a few things before making the next bold steps.

Updated in line with the company’s burgeoning multi-vertical approach, the reputable developer is very excited to reveal its new logo.

Keeping Up with New Industry Trends

Creating tailor-made content for the iGaming industry is something that the company does best.

It has also significantly reinvigorated its portfolio of games with its BGaming development studio.

While multi-vertical may not be a new way of describing the company, it is certainly heading in that direction, considering it has substantially expanded its offering of services and solutions in the past few years.

This culminates in the removal of the legacy affiliate management module and the launch of its brand-new proprietary Affiliate marketing management platform.

To top it all off, the provider prepares to announce the release of its proprietary Sports betting platform any time now, while the business alliance with Pragmatic Play has enriched the provider’s wide portfolio even further.

New Logo for a New Age

The company’s new logo reflects the identity of the brand in the new day and age. Just last year, the company re-invented its brand and now has a new logo to go with it.

Since it’s a multi-brand that offers multi-solutions, SOFTSWISS needed a recognizable symbol that will cover all of its operations and not just one segment.

It was only a matter of time before the casino-related logo became less relevant…

… as it underpinned but one aspect of the company’s product line.

This has resulted in changing the Bitcoin and casino chip logo in favor of a more modern and simpler look. The new counter-clockwise turned “S” logo now alludes to the infinity symbol, appropriately describing the company’s tendency to keep its firm footing in iGaming and stating that it is here to stay for the long run. However, the color scheme of the logo remains the same.

The company stated:

“Recognizable fiery red burns bright as ever with vigor and dynamism, all the while upholding the allusion to unparalleled Swiss quality. The deep yellow signals an auspicious and bright future that lies ahead.”

For clients and employees who have come this far together, the company will be remembered as the pioneer of Bitcoin gambling.

All the new clients and employees, who have yet to become part of the SOFTSWISS family, will see the company ready to go forward and evolve according to the demands of the new age.

The new logo is only one of the great things that the brand is planning since it teases the gaming community with the announcement that a new line of solutions and services are in the near future.

Source:

“SOFTSWISS announces new logo and teases new product line”, SOFTSWISS.com, July 25, 2019.