Scientific Games Rebrands To Improve Quality Of Services

Motivated by the idea to improve the quality of services delivered to game studios, operators and third-party content providers, Scientific Games has made a significant decision:

They rebranded the casino program for SG Digital.

Rebranding To Bring Multiple Benefits

SG Digital’s enhanced two-sided network will have their two partner streams renamed as CONNECT and AMPLIFY. To explain the agreement in a practical way, this means that…

…studios that join CONNECT will benefit from their world-class expertise in developing content to deliver the next-level player experience.

On the other hand, third-party aggregators which join via AMPLIFY will connect their releases through simple integration with their digital casino platform. As a result, their content will reach a wider audience.

Despite some losses in the previous year, the company is making a turn towards better with this strategic shift which could make the difference in terms of business revenue.

SG Digital’s Team To Produce Innovative Content

Simple calculations show that this two-sided program will bring each of the partners unrivaled access to a plethora of operators and regulated markets. Industry-leading promotional features developed on this platform will become available to more than…

…130 operators and 20 licensed jurisdictions, as far as the current situation is concerned.

This includes, but is not limited to, the studio’s in-house games and all the content to be found on the platform. By continuing their global expansion, SG Digital wants to become a must-visit destination both for partners and consumers. Their dedicated team provides partners with assistance using flexible integration options tailored to meet individual needs.

As SG Digital’s Director, Rob Procter, states:

“Our newly-enhanced partner programme provides games studios with an exciting opportunity to connect with the world’s largest online distribution network while simplifying and strengthening onboarding and integration. At SG Digital, we have an experienced and dedicated team that can help take studios to the next level to produce innovative and entertaining content, alongside a stable platform that provided s them with access to operators across the globe.”

Pushing The Boundaries For Better Quality

Partnership Director at SG Digital, Steve Mayes, comments that the reason they constantly push the limits is because the brands want to give customers the most interesting content in the market. Continuing to look for new and improved means to provide the partners with the best features…

…Mayes adds that:

“Our two-sided network approach allows us to provide fantastic flexibility across multiple game providers, to ensure our customers have all the tools they need to create the best possible player experience.”

As for some extra perks, those include data-driven insights which explain the basics on games’ performance, as well as the ways to maximize this aspect. In addition to this, market-leading GCM technology also comes as a part of the package. This serves to protect the partners from regulatory changes in new and existing markets.

Source:

“Scientific Games reveals Enhanced Casino Partner Programme”, scientificgames.com, March 12, 2019.