American gambling corporation, Scientific Games, has officially announced a 10-year sports betting contract with Demiroren Group, Sans Girisim (Sans Digital).
Provider of casino products and services to international lottery organizations with headquarters in Las Vegas, Nevada will, therefore, sponsor one of the top three world markets.
Apart from receiving high-class turnkey sports betting solutions, Turkish bettors and operators will acquire both retail and mobile platforms. The partnering company is a service supplier to 35 sports betting marketplaces around the world, constantly committed to delivering responsible betting solutions and offerings.
In addition to business interests in energy, real estate and media, Sans Digital, which is the lead partner in this joint venture, also belongs to some of the largest companies in Turkey.
Unique Opportunity for SG
As part of the agreement, Scientific will be able to provide its content to around 5,300 retail shops across Turkey. The company will launch both central system hardware as well as software, terminals, maintenance services and risk management estimates. CEO at SG, Barry Cottle, said:
“On behalf of our joint venture with Sans Digital, we are thrilled to win this significant opportunity to operate the only legal sports betting concession in Turkey.
This important contract is evidence that our efforts over the last several years to create a superior, all-inclusive sports betting offering is coming together through collaboration between Scientific Games' Lottery and Digital groups. We are honored by the trust given to us by Sans Digital and the Government of Turkey.”
Board member of Sans Digital, Sinan Oktay, replied the following:
“After evaluating many of the leading companies in the global sports betting industry, we selected Scientic Games as our ideal partner. Our decision was based on their proven track record in both retail and interactive sports betting, and their ability to provide us with a best-in-class and fully-integrated offering that included risk management services. We value Scientic Games' commitment to helping us grow the Turkish market and look forward to our long-term partnership.”
Trouble in Paradise
Although Scientific represents one of the leading providers of entertainment content that not only covers dynamic games, but systems and services, it recently published annual net loss…
The company has stated that it recorded a total net loss of $352.4 million (you can find the financial report under the link). On the positive side, SG has established a healthy strategy for 2019 and decided to focus on development; the brand is also looking to improve its innovative gaming platform and deliver even bigger experiences to the vertical.
According to Barry Cottle, CEO, the team is building momentum and also getting ready to grow business in other divisions. Recent arrangements with Norsk Tipping, Caesars, and Texas Lottery are already showing an upward trajectory.
Source:
“Scientific Games Joint Venture Wins 10-Year Sports Betting Contract In Turkey”, scientificgames.com, March 4, 2019.
