Rootz Limited Adds Marketing Compliance Tool Kit GiG Comply

Soon after signing two significant deals with Avento Group and LeoVegas earlier in December regarding its marketing compliance tool, Gaming Innovation Group Inc. or GiG for short, has added another partner to its program, a Malta based gaming company Rootz Limited.

The company’s advanced compliance solution will help Rootz in further improvement of their marketing campaigns, allowing the operator to be one step ahead of the competition, especially when it comes to meeting regulation requirements.

Tailored for Highest Standards

As an automated marketing compliance tool that can be tailored to cover market-specific legislation and advertising standards, GiG Comply allows operators to ensure the best responsible gaming requirements for their brands.

The group’s self-serve solution is also capable of scanning thousands of web pages for content, including iGaming’s hottest keywords, links and regulatory requirements across multiple jurisdictions. As an example, LeGrand Casino in North Macedonia teamed up with Gaming Innovation Group earlier in July, significantly expanding presence in the digital gaming sector…

By utilizing compliance monitoring, users can automate compliance checks, with a special focus on consistency and ease of use. The tool is perfect for creating regular checks on various regulations and requirements on any given website.

GiG Comply is based on state-of-the-art technology, enabling operators to set up their own criteria and checklist parameters before aligning their brand with responsible gaming measures.

Jonas Warrer, managing director of GiG Media, said:

“We are happy to have partnered with Rootz and look forward to supporting them with their marketing compliance strategy. GiG Comply will help to ensure that Rootz remains proactive and will enable them to stay in control of their affiliate marketing, safeguarding their license.”

Chief legal & compliance officer of Rootz Limited, Matti Metsola, stated:

“Rootz is pleased to add GiG Comply to the Compliance toolkit. Automation is a primary focus at Rootz, and GiG Comply fits our character perfectly. In an ever-evolving regulatory environment, we look forward to GiG Comply’s ability to flag vulnerable content quickly.”

Among other partners of GiG is also Casumo, whose brand Mill of Magic signed a deal with the company back in August to utilize its platform and content. Earlier that year, the iGaming enterprise formed a partnership with BlueRibbon and WSN in Michigan.

Supplier of the Year

At this year’s SBC Awards ceremony, Gaming Innovation Group was named Multi-channel Supplier of the Year. The awards took place online on 9 December 2020 and CEO at GiG, Richard Brown, said about the accolade:

“It makes me very proud to have been chosen by our peers as the multi-channel supplier of the year. It’s thanks to the continuous hard work, dedication and united effort from everyone at GiG that we can proudly say that we have gained industry recognition as the leading iGaming multi-channel solutions provider for operators around the world.”

Through innovative and scalable technologies, the company specializes in offering land-based operators a tailored, omnichannel solution, including dual registration, single wallet, shared loyalty and over the counter betting.

Source:

“GiG signs partnership agreement with Rootz for GiG Comply”, gig.com, December 23rd, 2020.