Relax Gaming Powered By Partner PG Soft to Incorporate ReelPlay’s Infinity Reels™

Relax Gaming and ReelPlay have already been in successful cooperation for quite some time, but they keep finding new ways to enhance it. The newest extension of their fruitful cooperation sees RG’s Powered By partner, PG Soft inking IP agreement with ReelPlay to gain access to their cutting-edge Infinity Reels™ mechanics.

Recognizing the immense value of this distinctive and innovative feature, Relax was among the first brands to acquire intellectual property rights from the independent studio. As a part of the strategic contract, Relax’s third-party studio partners can take advantage of the opportunity and make use of the company’s strong network connections.

Simon Hammon, Relax Gaming CPO, said:

“Both Silver Bullet and Powered By were devised to give creative studios exposure and allow them to capitalize on our extensive distribution and deals in the way that best suits them. It’s great to see a partner taking full advantage of the offerings our program provides.”

Powerful Feature with Enormous Potential

Two brands have initially entered an agreement in August 2019, under Powered By program, getting the chance to distribute the products to RG’s wide array of business associates. The deal was extended in January this year.

Commenting on the newest deal with PG Soft, David Johnson, CCO at ReelPlay, said:

“We welcome PG Soft’s interest in Infinity Reels™ and are excited to see the treatment they come up within their own interpretation of the IP. Relax provided the perfect glue in bringing the parties together. ReelPlay has only scratched the surface of the potential of Infinity Reels™ and look forward to all manner of implementations from our new partners.”

ReelPlay’s El Dorado Infinity Reels™ debuted last November and proved an instant success. The inventive mechanic, which shares some similarities with NetEnt’s InfiniReels, provides the chance for new reels to be added with every winning spin. With an increasing multiplier for all wins, winning potential is maximized.

So many details in common…

…were one of the reasons why NetEnt and ReelPlay conjoined franchises, protecting and strengthening their respective rights for these exclusive solutions.

A True Game Changer

Following the conclusion of the IP deal, PG Soft will be able to incorporate the innovative mechanic into their future productions.

Ken Zhang, the Managing Director and Co-founder of PG SOFT™ said:

“We’re thrilled to have gained IP rights to such a unique mechanic. Thanks to Relax the process was smooth and efficient. The team facilitated our connection and were indispensable in orchestrating the agreement. We’re excited to get started on our first Infinity Reels™ release and thank ReelPlay for opening up the IP to us.”

Aside from this significant agreement…

… the forward-thinking team also joined forces with an award-winning independent software company from London, EveryMatrix. By moving its noteworthy portfolio of top-performing mobile games to CasinoEngine, PG joined EM’s humongous platform, which displays more than 11,500 games from 175+ providers.

Source:

“PG Soft acquires IP rights to Infinity Reels™”, relax-gaming.com, June 10, 2020.