ReelPlay Strengthens Ties with Relax Gaming by Joining Silver Bullet Program

ReelPlay, a longtime aggregation partner of Relax Gaming, has deepened its collaboration with the renowned gaming supplier by transitioning to the prestigious Silver Bullet program. This move marks an evolution in the partnership between the two companies, which have enjoyed a productive relationship for over five years.

A Long-Standing Partnership

The partnership between ReelPlay and Relax Gaming has been highly successful, with the two companies working closely since ReelPlay became a Powered By partner more than half a decade ago. In that time, they have collaborated on over 70 game releases, creating popular titles like El Dorado Infinity Reels and Hypernova Megaways. These releases have resonated with players across the globe, showcasing both companies’ commitment to delivering high-quality and engaging gaming experiences.

ReelPlay has consistently been at the forefront of innovation in the gaming industry. Notably, it was one of the first studio partners to release titles as part of Relax Gaming's Dream Drop series. Games such as Hypernova Infinity Reels Dream Drop and Tsai Shen 10K Ways Dream Drophave proven immensely popular. According to company data, these games have collectively awarded over 150,000 jackpot wins, amounting to more than €2.5 million in prizes.

By transitioning to the Silver Bullet program, ReelPlay stands to gain numerous advantages that will further enhance its market presence. The deal brings with it substantial commercial support and contractual benefits. One of the most significant advantages is the increased speed to market, which is crucial in the fast-paced online gaming industry. ReelPlay will also gain greater access to players across both established and emerging markets.

The new agreement will allow ReelPlay to sharpen its focus on creating top-quality content while enjoying the operational efficiencies Silver Bullet provides. As a result, ReelPlay is poised to introduce its innovative games to a wider audience, all while benefiting from Relax Gaming’s industry-leading infrastructure and network of operators.

The first release under this new agreement will be Pay Pig 10K WAYS, slated to launch on October 17th. This game is expected to capture the attention of players with its innovative features and engaging gameplay, aligning with ReelPlay's reputation for developing standout titles. As with previous collaborations, the game will benefit from the rapid market access and commercial support that the Silver Bullet program offers.

Statements from Industry Leaders

Nicholas Hammon, Aggregation Business Director at Relax Gaming, expressed his enthusiasm for the enhanced partnership:

“ReelPlay have been a trusted aggregation partner of Relax for many years now and we’re truly excited to take it to the next level as they join our Silver Bullet programme. We look forward to sharing their fantastic portfolio of games with leading operator partners worldwide.”

David Johnson, CEO of ReelPlay, echoed this sentiment, highlighting the close relationship between the two companies:

“We are absolutely delighted to put pen to paper on an extended deal with Relax. We look forward to continuing our close work with the Relax team which has grown considerably since 2019 and leveraging our mutual strengths to extend the reach of ReelPlay games, and indeed those of close partner studios delivered by ReelPlay, to Silver Bullet operators.”

The partnership between Relax Gaming and ReelPlay continues to evolve, benefiting both companies and the players who enjoy their games. With this new deal, ReelPlay is set to enhance its reach even further, delivering exciting new content to operators and players across the globe.

Source:

''ReelPlay becomes Silver Bullet partner strengthening Relax Gaming collaboration'', relax-gaming.com, September 20, 2024.