ReelPlay to Distribute Content to Operators via Relax Gaming Platform

Back

Supplier of games, Relax Gaming, has significantly increased its titles offering by boosting their portfolio with ReelPlay's content, with whom they've signed a new multi-year agreement.

Thus, such quality titles such as Dragon 50,000 and Hypernova Megaways, among others, will be making their way to this platform and become available with Relax's distribution network and operating partners under their Powered By programme.

Access to an Effective Channel

Formerly known as Chance Interactive...

...the Sydney-headquartered provider has been founded in 2014 and has, in such a short time, managed to accumulate the team of industry veterans and professionals whose aim is to create “fresh, fun and engaging” slots.

Their most recent offering was Buster Hammer Carnival which continues their long-standing mission of always coming up with goods and never repeating themselves.

Their Chief Commercial Officer, David Johnson, said:

“Growing our distribution network with flexible, scalable platform partners is a core priority for ReelPlay. This agreement with Relax more than fits the bill, giving us access to an effective and well-serviced distribution channel. I am sure our games will be a big hit with operators and players alike.”

Years of Positive Track Record

Relax Gaming, on the other hand, is making quick progress with establishing themselves as a next generation supplier with a catalogue that boasts over 570 titles. Their transparent fees and scalability make them one of the most favorite gaming partners in the business.

Chief Product Officer, Simon Hammon, remarked on this collaboration:

“ReelPlay is an exciting proposition for Relax Gaming, not only providing content that is sure to be attractive to operators, but also offering a foundation of many years of experience. Relax will undoubtedly benefit from ReelPlay’s exciting new content together with the additional partners serviced through the partnership.”

August is proving to be a month of expansion for both companies...

...especially Relax, who has managed to clinch another very important deal with Revolver Gaming that became yet another client of their Powered By program. Revolver's flagship creations such as Multiplier Man and Squish and Neon Blaze will be available with all the operators belonging to Relax's network. CEO, Ryan Lazarus, has revealed that developer already has some new concepts in the pipeline and that they are eager to share it with Relax's clients.

Two More in July

The multi-faceted brand also penned an agreement with Northern Lights

...that will expand their SilverBullet operations through new and exclusive content developed for their new partner.

CEO at Northern, Andrew Goodale, said:

“Relax Gaming’s impressive platform and wide distribution network made it an easy decision to sign up as a Silver Bullet partner. We are looking forward to working closely with them and making the most of this landmark partnership.”

This was preceded by a content agreement with Betclic with whom Relax will expand their growing portfolio of in-house and partner content. The supplier’s games will be made available on Betclic's sites that will also be given access to a wide array of third party content.

Betclic Everest's casino games specialist Francois Dogon said that Relax has been building an excellent reputation as one of the most forward-thinking purveyors of high-quality content in the industry.

Source:

“Relax Gaming partners with ReelPlay”, Relax Gaming Press Release, August 12, 2019.