Pragmatic Play Live in Italy Via Kindred Deal

Brand new partnerships between large iGaming companies are spreading like wildfire, except, well... partnerships are good and wildfires are not. In one such sweeping move, Pragmatic Play, a leading software provider to casinos everywhere, signed a contract with Kindred Group who has been quite active recently.

Forza Italia

This deal will secure another spot for Pragmatic Play's brand of slot games and other products in Italy, as Unibet.it casino punters will now have exclusive access to their portfolio. Previously, the company reached agreements with OIA Services and Betsson's StarCasino that launched their services in this country...

...Pragmatic has released its Leprechaun Song slot this month whilst in June the company acquired the stakes in Extreme Live Gaming.

On the other hand, the brand has been kept constantly busy in this last month, mostly through similar deals with Hard Rock AC, where they will be providing casino and sports betting services and also in Sweden, where their license application is awaiting a happy conclusion.

Big Expectations

Both companies' officials have made their remarks in connection with this partnership. Pragmatic Play's Chief Commercial Officer, Melissa Summerfield, commented: “We are very excited to have reached this agreement with Kindred Group. They have a far-reaching network and it’s great that our games will be available to their Italian customers."

Head of Games at Kindred, Cristiano Blanco, said the company’s games are of the highest quality and that having them as a part of Unibet.it offering will be a pleasure.

Kindred's Italian Country Manager, Barbara Beltrami, also weighed in by saying: “Pragmatic Play have established themselves as one of the leading providers in this industry, and we’re very confident that their games will be a massive hit with our Italian customers. This is another exciting step for us as we continue to expand our portfolio with the aim of giving our players the most innovative and engaging games around.”

Source:

"Pragmatic Play Goes Live with Kindred in Italy", Pragmatic Play Newsletter, August 21, 2018.