Novomatic Group has sold one of the most innovative suppliers of live casino solutions on the market, Extreme Live Gaming, to Pragmatic Play for an undisclosed amount, the site reports. The agreement will allow the company to broaden its offerings and enter multiple verticals, thanks to a wide array of live dealer games such as Baccarat Squeeze and Blackjack X-Mode, including multiple variations of Roulette and Live Box releases.
The purchase undoubtedly affirms Pragmatic Play’s leading position in the iGaming industry, whose ever-expanding portfolio consists not only of groundbreaking video slots like Great Rhino, 5 Lions, Asgard, Madame Destiny and so on, but also of scratchcards and bingo games. The company has also confirmed its status at this year’s EGR as top provider with prestigious B2B awards win for innovation in slot provision!
As one of the fastest growing providers of digital casino offerings for both mobile and desktop devices, Pragmatic has managed to strengthen its live casino technology with experts in live dealer gaming and integrate an entire library of top-performing titles such as Golden Ball, Reel Roulette and Roulette 360. Each and every game from ELG can be delivered to desktop and mobile devices, and it is certified by two Gambling Commissions: UKGC and Malta Gaming Authority.
Chief commercial officer for the provider, Melissa Summerfield, is delighted for having the opportunity to combine quality and innovation with multi-vertical gaming offerings, saying that the acquisition will certainly cement the company’s position as one of top five leading industry providers. Live casino has become a preferred ‘game’ of choice among many players in recent years, and, by fusing our passion and drive to deliver exquisite service or go beyond our clients’ expectations, the vertical is yet to see a great deal of innovation, added Summerfield. Darwyn Palenzuela, CEO at Extreme Live Gaming said that the acquisition will empower his team to take business to the next level.
Source:
“Pragmatic Play Completes Extreme Live Gaming Acquisition”, pragmaticplay.com, June 26, 2018.
