Playtech Secures Finnish Gaming Throne with Veikkaus Partnership

In a groundbreaking achievement last week, Playtech has emerged victorious in a rigorous Public Procurement Process for Live casino games, securing a pivotal partnership with Veikkaus, the Finnish state-owned and monopoly operator.

A Strategic Symphony

The newly forged long-term framework agreement, spanning an initial six years with the potential for extension, marks a significant expansion of the existing collaboration between Playtech and Veikkaus.

While their previous partnership encompassed online casino, online poker, retail VLT machines, and a casino management system, this latest development thrusts them into the dynamic realm of Live Casino Games.

Playtech's selection as the live casino games provider for Veikkaus underscores its established supremacy in the Nordic region. Under this collaboration, Veikkaus will integrate Playtech's network of premium live games into its offerings, complemented by exclusive titles from a newly envisioned Veikkaus-branded studio.

Playtech will play a pivotal role in establishing and operating this studio within one of its main facilities, with ongoing collaboration on studio design in progress. The innovative Veikkaus studio will feature Finnish-speaking dealers overseeing blackjack and roulette tables, crafting an immersive gaming experience tailored to Finnish players.

Riikka Seppänen, VP iCasino at Veikkaus, expressed delight at the partnership, emphasizing the extensive public procurement process that led to Playtech's selection.

Seppänen highlighted the strategic importance of this agreement as Veikkaus ventures into live casino games for the firsttime.

“Working closely with Finnish authorities and regulators, Veikkaus aims to provide a robust regulatory framework, ensuring a seamless integration of live casino games into its portfolio,” said Seppänen. The enthusiasm for the collaboration with Playtech also reflects Veikkaus' commitment to delivering top-quality entertainment to its many customers.

Fredrik Sylvander, commercial director at Playtech, echoed the excitement, emphasizing the long-term nature of the partnership and its affirmation of Playtech's Live product strength. According to Sylvander, Playtech is positioned as a leading supplier in the Nordicregion, and it is committed to supporting Veikkaus in its inaugural launch.

Sylvander emphasized the collaborative efforts to provide Finnish players with an exceptional gaming experience, showcasing Playtech's dedication to exceeding the expectations of Veikkaus' diverse customer base.

Live Casino Breakthrough

Meanwhile, the collaboration signifies a pivotal moment for both Playtech and Veikkaus in the Live Casino domain. Their combined expertise and market knowledge will be harnessed to craft a Live offering tailored specifically to the Finnish market, promising a premium gaming experience for Veikkaus' discerning clientele.

As the industry eagerly watches this transformative partnership unfold, we look forward to seeing new benchmarks in the dynamic landscape of Live Games. If you’re reading this from Finland, make sure to leave a comment.

Source:

“Playtech and Veikkaus Forge Strategic Partnership to Elevate Live Casino Experience in Finland”, playtech.com, February 22nd, 2024.