Playtech, a prominent name in the gaming industry, has entered into a significant games supplier partnership with Rush Street Interactive, Inc., one of North America’s leading online casinos and sports betting operators. This collaboration marks a crucial step for Playtech as it extends its reach in North America’s fast-growing gaming market.
Multi-State Partnership Highlights Playtech's Market Success
Under this strategic partnership, Playtech has rolled out an impressive selection of live dealer games and slots across several key markets. These include New Jersey, Michigan, Pennsylvania, Ontario, and Mexico, all through RSI's platforms. The multi-state agreement demonstrates the high demand for Playtech’s innovative offerings and the strong performance of its products in these regions.
RSI operates some of the largest online casino and betting platforms in North America, including BetRivers. By teaming up with Playtech, RSI has added a variety of engaging new games to its existing portfolio, including table games and game shows streamed from Playtech’s cutting-edge live studios located in New Jersey, Michigan, and Pennsylvania.
As part of the collaboration, RSI's players now have access to a wider array of Playtech’s popular games, all of which are available on the BetRivers platform. The games are broadcast live, providing players with an immersive and interactive experience. This includes traditional table games and a range of innovative slots and game show-themed offerings, all aimed at enhancing player engagement.
Richard Schwartz, CEO of RSI, expressed his enthusiasm about the partnership: “We are very pleased to be announcing this exciting game supplier relationship with Playtech. At RSI, we are proud to deliver innovative industry-leading online entertainment experiences to our players. The addition of this casino content from Playtech will further our efforts to become a leading online operator across the Americas.”
Playtech, well-known for its state-of-the-art live casino and gaming solutions, has also acknowledged the significance of this agreement.
Shimon Akad, COO of Playtech, emphasized the importance of the partnership, stating:“The launch of Playtech’s game content partnership with RSI is a great moment as we build our presence across North America with new content. Our ability to collaborate and distribute content to RSI, an industry-leading operator, is essential to Playtech’s success.”
Strengthening Market Presence in North America
This partnership is a milestone for Playtech as the company continues to strengthen its footprint in the North American market. With RSI being recognized as one of the most respected casino operators in the Americas, the collaboration has been viewed as an opportunity for Playtech to showcase its innovative game offerings to a broader audience. The combination of Playtech’s technological capabilities and RSI’s established presence in the market creates a powerful synergy, allowing the companies to deliver high-quality gaming experiences to their players.
Akad further highlighted the partnership’s impact, stating:“Our partnership with RSI, one of the most respected casino operators across the Americas, is going from strength to strength, and we’re delighted to be working alongside their team to bring our market-leading content to BetRivers players in North America.”
While the partnership has made significant strides in the U.S. and Canada, both Playtech and RSI are looking to expand their collaboration even further. The next phase of the rollout is expected to focus on Latin America, where RSI operates its RushBet brand. Both companies have expressed their commitment to providing players in the region with the same high-quality, responsible gambling entertainment that they have introduced in North America.
The companies plan to continue delivering seamless, integrated gaming experiences to their players, with a focus on responsible gambling practices. As the partnership grows, Playtech and RSI are working to ensure that their offerings provide a balanced and enjoyable experience, positioning themselves at the forefront of the evolving gaming landscape in both North and Latin America.
Playtech’s partnership with Rush Street Interactive has already proven to be a success in key markets across North America. By offering a broad selection of live dealer games, slots, and game shows, the collaboration aims to elevate the player experience on RSI’s platforms. With further expansion into Latin America on the horizon, Playtech and RSI are poised to continue their growth and deliver even more engaging content to players.
Source:
''Playtech partners with Rush Street Interactive as it broadens reach of its game content across North America via BetRivers & RushBetplatforms'', playtech.com, September 10, 2024.
