The award-winning iGaming suppliers of online instant win games to lotteries, IWG, has signed an agreement with the world’s leading gambling software development company Playtech.
Access to an extensive portfolio of over 100 titles with numerous styles, themes, mechanics and prizes will be available to an entire network of operators, including the most popular Cash Buster series.
The content will be integrated onto the Playtech Bingo Network, increasing the company’s reach in instant win vertical…
Very Important Deal For Playtech
Since the expansion in other divisions is an imperative for the London-based aggregator, reaching a supply deal with one of the leading platforms is very important, says Rhydian Fisher, CEO at IWG. He also adds that the Estonian supplier boasts an impressive network of operators, allowing his company to enhance international recognition and portfolio awareness.
Angus Nisbet, managing director for bingo at Playtech, also commented on the agreement:
“IWG is one of the first suppliers to benefit from the Playtech Open Platform, our new, industry-leading content aggregation technology. We are thrilled about this partnership, as it exemplifies Playtech’s mission with this new platform – to drive innovation in the gaming industry and provide unparalleled access and capabilities to users. We look forward to sharing IWG’s hugely popular catalogue with our partners.”
IWG Live with Major B2C Brands
Although the vendors of online instant win games to lotteries have provided a full service for over 15 years, the company started to deliver its products to commercial brands in 2016. Aside from the partnerships with William Hill, GVC and Mecca Bingo, the group has won online supplier of the year at EGR B2B Awards in 2017.
Furthermore, this provider has distributed content in numerous regulated jurisdictions such as the UK, Gibraltar, Canada, and North America. Thanks to its gaming suite with over 300 offerings, players and operators all over the world are presented with highly engaging content, allowing them to experience maximum results and performance.
A Throwback to Smart Fraud Detection
Playtech is a pioneer of omni-channel gambling technology, based on an integrated platform called - ONE. This system delivers data-driven marketing, wallet functions, CRM and responsible gambling solutions, amongst other things.
However, the leading distributor to retail and online operators also takes pride in crafting Smart Fraud Detection, a structure that prevents fraudulent attempts and activities, built into the company’s Information Management System.
In June 2018, the aggregator acquired Snaitech, securing ownership of dominant sports betting sites in Italy and Spain.
Source:
“INDUSTRY NEWSIWG pens Playtech agreement”, George Miller, europeangaming.eu, November 27, 2018.
BralasLT
5 years ago
Newbie
An interesting choice, I know that these guys produce mostly instant wins, which somehow deviates from the Playtech’s offer, but hey, more is better than less, right?
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