Playtech Conquers Swiss Market Thanks to Strategic Agreement with Swiss Casino Group

Announcing the agreement with one of the leading operators in Switzerland, Swiss Casino Group, Playtech is officially available on the new market. Starting September 26, a new spectrum of clients will have access to the award-winning casino and live casino offering.

The partnership with the world’s leading omnichannel gambling company made it possible for Swiss Casino to become the first operator in Switzerland to launch both live and jackpot casino offerings in the market.

Strategy in Action

Playtech ONE Omni-channel offering, allows punters to launch content anywhere, at any time and on any device using only a single wallet and single account. That, plus innovative content is what made them a desirable partner for the newly-regulated market of Switzerland.

Shimon Akad, COO, Playtech’s COO commented on the entrance as follows:

“Live casino is a hugely exciting growth area for Playtech, and we’re proud to partner with Swiss Casino on Switzerland’s first venture into this space. They are the ideal company to introduce Live to the country given their leading market position in Switzerland. Playtech has always maintained a focus on being the partner of choice across regulated and newly regulated markets. This kind of partnership, opening up a new sector in a newly regulated market, is a perfect example of our strategy in action. We look forward to a long, successful partnership with Swiss Casino.”

The Continuation of Successful Story

Following the introduction of new regulation of gambling in Switzerland…

… Casino Zurich has teamed up with Playtech for its industry-leading casino and live casino technology suite. The venue, one of the largest establishments under Swiss Casino Group will be the first to gain access to the studio’s extensive selection of games.

Commenting on the successful strategic cooperation, Marc Baumann, CEO Swiss Casinos Group, said as follows:

“The new Money Gaming Act has given casinos in Switzerland the opportunity to enter the online market for the first time. Swiss Casinos has successfully established itself as the market leader for land-based casinos in Switzerland. Choosing the partner for the online platform then was our top priority and we are delighted to partner with Playtech. In our partnership with Playtech, we want to continue the success story of Swiss Casinos in the online market as well. The outstanding offer, the high competence of the team and the flexibility in adapting to the regulatory requirements have laid the foundation for successful and long-term cooperation.”

Tiger Roars in Switzerland

Red Tiger is also among the greenlighted brands, being one of the first suppliers to offer content to newly-launched iGaming territory.

As a small reminder, the market was officially opened on July 1, after numerous controversies. Thanks to referendum and 73% votes in favor, online gaming is allowed, but foreign operators prohibited from entering the country.

Source:

“Swiss Casino partners with Playtech to lead new online market in Switzerland”, playtech.com, September 26, 2019.