Playson Expands Reach in Netherlands and Finland with Strategic Play North® Partnership

Playson, a leading name in the digital entertainment industry, has taken a significant step in solidifying its presence in Europe’s regulated markets. Through a pivotal partnership with Play North®, Playson is now set to offer its top-performing slot games to players in the Netherlands and Finland. This multi-brand agreement will see popular titles like Supercharged Clovers: Hold and Win, Thunder Coins: Hold and Win, and Coin Strike: Hold and Win made available across Play North®'s operator brands—Kansino in the Netherlands and Pikakasino in Finland.

Strengthening Ties with European Markets

Founded in 2018, Play North® has quickly established itself as a trusted operator, delivering safe and user-friendly online casino experiences in regulated markets across Europe. The operator made headlines in 2021 when it became one of the first companies to secure a Dutch gaming license. Since then, Kansino has become a well-known name among Dutch players, offering a variety of gaming experiences.

Similarly, Pikakasino, launched in 2019, has become a popular choice among Finnish players. The platform offers an extensive array of gaming options, including slots, roulette, live casino, baccarat, and blackjack. The integration of Playson’s renowned slot games into these platforms is expected to further enhance the player experience in both regions.

This new partnership is more than just an expansion; it represents Playson’s strategic intent to deepen its influence in key regulated markets across Europe. The company has been making steady progress in establishing itself as a go-to provider for online slot games in these markets, which are emerging as hotspots for iGaming enthusiasts.

Blanka Homor, Sales Director at Playson, emphasized the significance of this deal in the company’s broader strategy. “Play North® has made huge strides across the iGaming industry in a relatively short amount of time, and we’re delighted to provide our top-performing titles to its players across the Netherlands and Finland,” Homor said. “Our strong portfolio continues to grow, and Play North®’s players will now have the opportunity to experience engaging games that have already received a strong reception.”

Enhancing the Player Experience at Kansino and Pikakasino

For Play North®, the integration of Playson’s games aligns perfectly with its mission to offer top-tier gaming experiences to its customers. The company has always prioritized collaborating with industry-leading providers, and this partnership is no exception.

Daphne Xerri, Chief Product Officer at Play North®, expressed her enthusiasm for the collaboration. “Playson’s collection of stimulating titles has always proved a hit with Dutch and Finnish players. We are delighted to be able to host them across two of our brands,” Xerri stated. “We are always eager to collaborate with the best providers in the industry, and Playson fits that mould perfectly. Through this deal, we are confident Play North® will continue to strengthen its brand by providing players with a fresh wave of industry-leading games.”

The addition of Playson’s games to the Kansino and Pikakasino platforms is expected to not only enhance the gaming offerings but also solidify the brands' standing in their respective markets. Players in both the Netherlands and Finland can look forward to an expanded portfolio of games that blend innovation with entertainment.

As Playson continues to make strides in Europe’s regulated markets, partnerships like the one with Play North® are likely to play a critical role in its growth strategy. By aligning with well-established operators, Playson is positioning itself to become a dominant force in the European iGaming landscape.

For players, this means more opportunities to engage with high-quality games that offer not just entertainment but also the potential for significant rewards.

Source:

''PLAYSON CELEBRATES DUTCH AND FINNISH GROWTH THROUGH PLAY NORTH PARTNERSHIP'', playson.com, August 22, 2024.