Play’n GO, a leader in casino entertainment, announced an exciting new partnership with Veikkaus, the state-owned lottery of Finland. This collaboration marks a significant milestone for both companies, as it introduces iconic Play’n GO titles to Finnish players for the very first time.
Online slots like Book of Dead, Reactoonz, and Gargantoonz will now be available through Veikkaus, enriching the gaming options for local enthusiasts. Play’n GO boasts a robust portfolio of over 350 premium games and operates in more than 30 jurisdictions globally.
This new partnership between Play’n GO and Veikkaus underscores the company's commitment to responsible gaming, especially in light of recent studies indicating a public preference against Bonus Buy features in games.
Henrik Gedda, Head of Regional Sales for the Nordics and Eastern Europe at Play’n GO, expressed enthusiasm for the collaboration:
“We’re pleased to team up with Veikkaus, a brand that is committed to a safe, sustainable industry, led by player entertainment, and who share our views on not offering Bonus Buy games. They are perfect partners for Play’n GO. We’re excited to see Veikkaus players interact with Book of Dead and Reactoonz for the first time, and we’re confident this partnership will prove to be very fruitful in the coming years.”
Veikkaus is Finland's sole gambling operator, wholly owned by the state. It holds the exclusive rights to offer gambling games within Finland. With a loyal customer base of over 2.5 million, Veikkaus provides a diverse range of gaming experiences that include lotteries, slot machines, casino games, and various betting options.
The company prioritizes responsible gaming practices, emphasizing moderation and the preservation of gaming as a form of entertainment rather than a means of financial gain. This partnership with Play’n GO is a natural fit, aligning with their shared commitment to promoting a safe gaming environment.
On the other hand, what needs to be mentioned is that The Finnish government introduced an ambitious plan to put an end to Veikkaus' longstanding gambling monopoly by the end of 2026. As far as planned, this move should pave the way for a new, competitive market starting in 2027.
As Halloween approaches, Play’n GO is also set to unveil its latest slot title, Beasts of Fire Maximum, which transports players back to the Great Plains. This 5x4 slot promises a thrilling gaming experience with unique mechanics and visually stunning design.
Building on the narrative established in the original Beasts of Fire (2021), players will once again encounter the legendary buffalo, now imbued with even more formidable powers due to a mysterious meteor.
In the Beasts of Fire Maximum slot, players can look forward to features like Charging Fire Beasts, which introduce additional buffalo symbols to the reels, heightening the chances for significant wins. The game’s Expanding Reels feature allows for an expansive gameplay experience, further enhancing winning opportunities.
When three Scatter symbols land, players can activate Maximum Burning Spins, expanding the reels to their maximum height and amplifying the potential for impressive payouts.
The game's thematic elements draw parallels with several other Play’n GO classics, such as Wild North (2015) and Viking Runecraft 100 (2023), sharing a focus on naturalistic narratives and challenging terrains, but with the added intensity of fiery action.
Source:
“Play’n GO announces partnership with Finnish state-lottery Veikkaus”, playngo.com, October 23, 2024.