Play’n GO Expands U.S. Reach with DraftKings Partnership Across Five States

Swedish-founded casino game supplier, Play’n GO, has significantly expanded its footprint in the United States through a major partnership with DraftKings. Following successful debuts in New Jersey, Michigan, and Connecticut earlier this year, the two brands are now live in Pennsylvania and West Virginia, reaching a total of five regulated states. The partnership allows DraftKings players to access Play’n GO’s extensive game library, including popular titles such as Piggy Blitz, Fire Joker, and the widely loved Colt Lightning Firestorm, which is making waves in the U.S. market.

Strategic Partnership with DraftKings Bolsters Play’n GO’s U.S. Presence

Play’n GO’s partnership with DraftKings initially launched in May 2024, accelerating the gaming provider’s reach within the American market. First entering the U.S. in July 2022, Play’n GO has rapidly grown its presence, aligning with prominent operators in each regulated state. The addition of Pennsylvania and West Virginia this month signals another pivotal step in the company’s North American strategy, expanding the partnership to align with DraftKings’ established markets and brand influence.

Magnus Olsson, Chief Commercial Officer at Play’n GO, highlighted the significance of this partnership, stating, “The DraftKings and Golden Nugget brands are synonymous with gaming in the U.S., and we are excited to further strengthen our partnership with both brands by expanding into these fourth and fifth states together.”

Olsson emphasized that Play’n GO’s commitment to direct integration and customer-focused approach underpins its position as a premier casino entertainment provider globally.

This year has marked significant progress for Play’n GO, beginning with its earlier launches in New Jersey, Connecticut, and Michigan. The company’s entry into these markets has introduced a variety of slot games to DraftKings’ platform, with Colt Lightning Firestorm among the most well-received titles. This expansion is aligned with DraftKings’ broader growth in online gambling, which has fueled demand for engaging casino content across the U.S.

Play’n GO’s entry into Pennsylvania and West Virginia showcases its adaptable approach to regulated markets, ensuring that its portfolio caters to the preferences of U.S. players. The company’s ongoing relationship with DraftKings, alongside the addition of Golden Nugget, signifies an effort to solidify its presence in the competitive U.S. landscape while targeting further growth on a global scale.

Expanding Global Footprint Through Partnerships

Beyond its recent American expansions, Play’n GO has continued to grow its influence in other regulated markets worldwide. In April, the company announced a strategic alliance with Betsson in Spain, strengthening its presence in Europe. Shortly after, Play’n GO entered the South African market through a collaboration with Betway, a move that underscored its commitment to global expansion. Each of these partnerships, including the current one with DraftKings, illustrates Play’n GO’s aim to adapt and succeed across a range of diverse regulatory landscapes.

The ongoing expansion with DraftKings highlights Play’n GO’s strategic vision of long-term, sustainable growth by fostering high-quality entertainment experiences in regulated environments. “We are proof that a sustainable, entertainment-led business model is the key to success in the long term,” Olsson commented, noting that this philosophy positions Play’n GO as a preferred partner for major operators.

Play’n GO’s multi-state agreement with DraftKings aligns with its broader goal of establishing a robust presence within regulated markets. With DraftKings reporting its first profitable quarter in Q2 2024 after twelve years in operation, the demand for high-quality content is evident. As Play’n GO continues to innovate and expand, its close partnership with DraftKings and Golden Nugget is expected to drive further growth, not only in the U.S. but also in emerging markets around the globe.

Source:

''Play’n GO celebrates clean sweep five-state launch with DraftKings and Golden Nugget'', playngo.com, October 04, 2024.