Pariplay Expands its Presence in Romanian Market Thanks to Deal with 888Casino

One of the best-ranked aggregators and the developer of innovative content, Pariplay announces its milestone agreement with an international leader and solutions provider 888Casino. Thanks to this alliance, the studio’s full suite of games will become available in the fast-expanding market of Romania.

By strengthening its presence in this thriving jurisdiction, Pariplay, the owner of the Fusion™ aggregation platform and the Ignite Studio development program, has once again confirmed its immense desire to reach out to more new clients.

Securing Even Firmer Position

Following the alignment, the producer’s portfolio of exciting casino releases will become available to a wider spectrum of audience in the Romanian iGaming space.

Moreover…

… this contract is the studio’s third and largest partner from this country since being granted the license by the Romanian National Gambling Office (ONJN) in July of 2019. On top of that, it represents the extension of the existing cooperation with 888Casino.

Adrian Bailey, Managing Director at Pariplay, which recently debuted its new platform, declared:

“We’re confident that partnering with a brand that has a reputation of 888casino will significantly strengthen our position in the Romanian market. The steady release of new Pariplay content on 888casino will be instrumental in providing Romanian players with innovative games to enjoy while also expanding the reach of our content throughout regulated Europe.”

Maintaining a Sense of Anticipation

Marking the beginning of fruitful cooperation in this specific field, the producer will initially deliver Mystic Manor and Dragons of North, one of its most popular titles. Shortly after, an additional portion of releases will also be presented, including the proprietary Wolf Riches and branded Bloodshot: Rising Spirit.

Guy Cohen, SVP, Head of B2C at 888 Holdings commented as follow:

“We’re very excited to expand our partnership with Pariplay, which have already been welcome additions to our portfolio of casino games across several of our key regulated markets. This partnership will see us integrate a selection of their most popular titles for 888casino in Romania with additional titles planned for the months ahead, ensuring our players maintain a sense of anticipation for more releases down the line.”

Both parties are positive that this integration…

… will make a great addition to the operator’s already impressive collection of over 650 games from a multi-vendor platform of providers. One of the strongest proofs of its immense quality is the acknowledgment for ‘Casino Operator of the Year’ at the 2019 EGR Operator Awards.

Romania Keeps Welcoming New Brands

The Romanian market in particular has been flourishing in recent years, reporting 9 billion RON in annual turnover in 2019, with continued growth since 2014.

From the beginning of the current year…

…this territory greenlighted multiple brands to offer its products and services to local consumers, ensuring the maximum level of quality. The most recent approvals were given to Spearhead Studios and Endorphina, both of which are reporting successes on a global level.

Among other studios that are granted the license to enter this region are Oryx Gaming, Relax Gaming, Red Rake Gaming, Greentube, EGT Interactive, and many more.

Source:

“Pariplay Strengthens Position in Romanian Market with 888casino Partnership”, pariplayltd.com, September 2, 2020.