Pariplay Introduces New Platform

Pariplay, a software and solutions provider for the land based casino and iLotteries markets, has unveiled its new platform known as FUSION.

FUSION is aptly named as it gives online operators access to hundreds of Slots, Casino Games, Bingo, Instant Win and Scratchcards via partnerships with 3rd party providers including its own titles.

Also known as Pariplay’s content aggregator platform, FUSION is actually a fusion of games from partners include Microgaming, NetEnt and Live Dealer games provider, Evolution Gaming. Among the hundreds of games available are its very own Asteroids, Zodiac Fortune, Atari Black Widow, Tiki Madness, Fish & Chips, Honey Money, The Magical Forest and The Three Stooges titles.

The company is in the process of finalizing integrations and will reveal more information on this before the end of the first quarter 2016.

Another aspect of this platform is its bonus functionality. Operators that cannot currently support bonus offers will now have the capability via FUSION through player bonus wallets and bonus management tools.

Adrian Bailey, Managing Director at Pariplay Ltd, said, “To be successful in 2016, iGaming brands need to offer players the most sophisticated and diverse selection of branded gaming content on the market. Our new content aggregator network FUSION allows operators to efficiently and cost-effectively overcome the twin challenges of diversifying their game portfolio and ensuring that their brands’ player acquisition and retention is maximised.”

Pariplay’s games have not been extremely popular but this product combining its developments as well as those from third party providers may generate more excitement among players.