Novibet and Betixon Sign a Greek Market Deal

Betixon, mobile gaming specialist, has confirmed the finalization of a landmark deal with Novibet, a leading sports betting operator in Greece that will see the former’s games appear for the first time in the new regulation regime in this country.

The Greek parliament has passed a new law that reforms and regulates online gambling market in October 2019.

Tailored to Market

As a result of this legislative change, the Hellenic Gaming Commission has begun issuing new licenses this year.

Novibet is one of leading sports betting operators in the new Greek market as well as the UK market. The sports betting specialist has created a very diverse casino platform. The new deal represents its commitment to offering the products that are best in class in casino products.

According to the deal’s terms, the brand will gain access to Betixon’s entire portfolio of multi-channel games completely tailored to the Greek market.

These include top titles such as Boots of Luck, Wild Wolf and Age of Halvar, and the wildly popular Fortune Breakers series.

The Most Appealing Content

This deal, for Betixon, is the outcome of its commitment to newly regulated online gaming jurisdictions as well as boosting its footprint across legal markets globally. This young brand has built a network of strategic partnerships that have helped to increase distribution of their striking and innovative portfolio of games.

Lior Cohen, Co-founder and CTO of Betixon said: “This is a major milestone for us. We’re thrilled to be able to provide our games to the Greek market and it’s great that we can do it with Novibet, one of the leading operators. We want to be among the first to enter new markets as they regulate, and we think Greece is an exciting prospect with plenty of growth potential.

“We’re happy to work closely with the brand to ensure they will get premium exclusive and branded content on top of our growing top performing portfolio.”

Dimitris Argyriou, Business Development Manager at Novibet has added that Betixon is responsible for some of the most imaginative things in the gaming arena right now.

He praised their games that he said regularly achieve the high level of quality and engagement they want for the Greek customers. At Novibet, he said, they stay focused on providing the most personalized gaming experience to members, which starts with offering them the most appealing content.

Source:

“Betixon Lands Milestone Deal With Novibet To Launch Games In New Greek Market”, Betixon PR, July 6th, 2021