NetEnt Strikes a Deal with BetMGM, Expands to US Market of West Virginia

NetEnt has joined forces with iGaming operator BetMGM and is set to launch award-winning games in West Virginia. This is the brand's first entry into the mountain state and by taking this step the studio will further expand its influence in the United States of America.

BetMGM is a fast-growing iGaming group, backed by GVC Group and MGM Resorts. The introduction of NetEnt games into a West Virginia market, which opened its doors to online casinos on July 15, 2020, is the first time the brand’s internationally renowned content will be available in this US state. The software provider has received a temporary license from the regulating authorities.

Showing No Signs of Stopping

The well-known software provider has had a strong period of growth in the US and has recently reported a triple-digit increase in quarterly gross gaming revenue in both Pennsylvania and New Jersey.

“BetMGM’s rapid success in the US has been impressive and shows no signs of slowing down, making this a significant deal for our company as we continue to expand across the country,” says Brian Kraft, NetEnt Vice President Commercial, Americas.

“Thanks to the strong performance of our games locally, the U.S. is now a major revenue driver for NetEnt and we look forward to working with BetMGM to accelerate the growth of both our businesses.”

Matthew Sunderland, VP Gaming at BetMGM, said:

“We have already seen great success with NetEnt content in New Jersey. Their team really understands what appeals to gaming customers and I am positive this will serve as a major advantage as we strengthen our existing casino offering in West Virginia.”

BetMGM has announced its entrance in the West Virginia market…

…at the end of August this year. Its portfolio includes some of the best blackjack and roulette titles, a variety of video slots an extensive sportsbook. The venue is providing players with an immersive and entertaining casino experience. Available on both iOS and Android devices, as well as via desktop computers, this hub features a rich game line-up that includes the popular jackpot title MGM Grand Millions, among other fruit machines.

About NetEnt

This is one of the leading companies in the iGaming industry. Over the years, the brand was able to establish itself as a reliable and innovative software provider. Its releases are available in hundreds of casinos all over the world and they have won numerous rewards for its high-quality products.

The company’s headquarters are in Stockholm, Sweden but they also have offices in Gibraltar, Ukraine, and Malta. The developing team is known for delivering highly entertaining, action-packed, and innovative games. That's one of the reasons why they were able to retain a lifelong returning clientele.

Source:

“NetEnt expands in the US with BetMGM deal for the newly regulated market in West Virginia”, netent.com, September 18, 2020.