Microgaming Teams Up With IWG

Privately held software company from the Isle of Man, Microgaming, has confirmed that a new partnership is on the horizon, as it plans to successfully transform some of its most popular slots into instant games.

A selection of offerings will be remodeled by no one other than the London-based studio IWG, whose adaptation of a range of classic hits for the instant win vertical enjoys huge reputation on the market. The company specializes in creating unique gaming experiences by combining “trusted gameplay and exciting features” along with sophisticated game mechanics and prizes.

Converted casino products will be available across the entire operator base from Microgaming, which now consists of more than 800 gaming brands. Equally important, the group has never formed partnerships of this kind, which proves IWG’s expertise levels when it comes to “converting online slots into instant wins.” The agreement will undoubtedly extend footprints of both studios, allowing them to grow further in multiple gaming sectors.

Director of content strategy, John Quinn, says:

“Microgaming has a rich history of product innovation and development, and we are constantly exploring new opportunities to expand and refresh our content. This collaboration signals our commitment to providing our operators with new gaming solutions that aim to broaden their market appeal.

IWG has a strong reputation for delivering instant win slot games that keep the key characteristics of a popular title while adding a new dimension to the gameplay, which captures the attention of players around the world. We look forward to seeing this transformation of our popular releases and making them available to our ever-growing network of operators and their players.”

Enhanced And Unique Concept

According to Leon Thomas, chief commercial officer at IWG, both audiences will soon be able to experience an entirely new concept of Microgaming’s widely accepted portfolio of slots, but he didn’t reveal which titles will be rolled out first. Thomas comments:

“Fans of Microgaming’s slots will now be able to enjoy an enhanced experience thanks to this new partnership. By implementing our proven instant win mechanics into its wide range of games, Microgaming will now be able to target a different player base with this unique concept. We’re delighted to provide them with exciting and engaging instant win games inspired by its catalogue of games and are sure they will prove to be a big hit.”

Diverse Content and Eco-Friendly Initiatives

In recent months, the leading entertainment provider has extended its investments in sustainability programs by broadening the PlayItForward CSR initiative and announced several software projects including Lara Croft in collaboration with Triple Edge Studios, Shogun of Time from Just for the Win, and Banana Odyssey in cooperation with Slingshot Studios.

Just before ICE 2019 in London, the supplier released Village People Macho Moves and sparked an avalanche of entertaining content at stand N5-120.

Source:

“IWG to convert Microgaming slots for instant win market”, microgaming.co.uk, February 4, 2019.