Microgaming Forms An Alliance With 888 Casino To Deliver Content To UK Market

Collaborations between operators and developers have become the most popular form of conquering markets and distributing content and services to a new range of consumers. The latest among potentially powerful partnerships…

… was struck between 888 Casino and Microgaming.

This particular one concerns UK regulated markets where 888 punters will be able to access Microgaming’s grandiose digital library.

This will include favorites such as the millionaire-making MegaMoolah, plus offerings yet to come.

Dream Team, That’s How They Seem

Perhaps it’s too early to judge, but when both parties are some of the most trustworthy names in business, it’s expected that this milestone agreement will bring nothing less but great success for all involved. As Itai Pazner, 888 CEO pointed out…

…the company's continuous and stable financial performance is certainly in connection with their expansion. This led to an annual revenue increase of 8% and with their groundbreaking ideas, such as its in-house bingo platform, the strategy for this year seems to be already set in stone.

As for Microgaming, they earned the reputation of industry behemoths a long time ago. Be it design, graphics, immersive gameplay or their unpreceded progressive jackpots system…

…the quality of their content is simply unquestionable.

Microgaming Keeps On Conquering Markets

Being an acknowledged and respectful name makes it easier to expand and grow on various regulated markets.

The latest important achievement of such sort happened in February when they entered the Czech Republic market via a Tipsport partnership. Their content has recently become available to consumers in Bulgaria, Denmark, Sweden, and Colombia.

Microgaming CEO, John Coleman, comments the partnership:

“We are thrilled to welcome 888 Casino, a major player in the industry, to our ever-growing customer base. I am confident that this will be the start of a positive strategic relationship which will further strengthen the Microgaming brand across Europe, and I look forward to providing 888 with even more of our innovative, popular content in the coming months.”

888 Always Gives More

With a new responsible gaming director and numerous strategies for enhancing players’ experience while boosting revenue, 888 is optimistic about this year's business prospects.

Commenting on this prolific partnership, SVP Head of B2C at 888 Holdings, Guy Cohen, says:

“888 Casino’s mission is to always exceed its customer’s expectations and provide the most enjoyable online gaming experience possible and this exciting deal takes our casino offering to the next level. Microgaming has a proven track record in delivering high-quality gaming products; this deal will enable us to raise our position of offering the most engaging and interactive casino content alongside our existing portfolio of games.”

Source:

“Microgaming’s award-wining games go live with 888 Casino”, microgaming.co.uk, April 4, 2019.