Microgaming Enters Content Distribution Deal with GVC Holdings PLC

Microgaming software provider continues to conclude successful deals with iGaming operators. One of the leading developers has just signed a content supply agreement with sports betting provider GVC Holdings PLC. As part of the deal, Microgaming content will become available to users of multiple online casino brands including Coral.com, Galabingo.com, Galacasino.com, Ladbrokes.com and Betdaq.com.

Background of the Deal

Both companies signed the original deal in 2017. Following that agreement, both continue successful cooperation but, this time, with more promising goals. As a result, the developer’s live content will be available via the GVC selection of brands like bwin, partycasino and partypoker in regulated regions such as Spain, Italy, Belgium, and the United Kingdom.

GVC, on the other hand, will get an opportunity to extend its wide casino offer and allow players to choose from a range of Microgaming titles including blockbusters Immortal Romance, Thunderstruck II, Jurassic World™ and Lara Croft® Temples and Tombs™. At the moment, GVC operates both online and land-based platforms and holds licenses in over 20 worldwide jurisdictions. With more than 250 years of gaming heritage, the provider promises to make a difference in the market.

Official Words

The recent deal between two providers came across positive reactions. Chief Operating Officer at Microgaming, Andrew Clucas said:

“Home to an extensive portfolio of leading brands, GVC is a key partner for Microgaming. Both Microgaming and GVC strive to provide the market with immersive, entertainment-driven experiences, and we look forward to further strengthening our relationship with them.”

Director of Commercial Management at GVC, Obdulio Bacarese mentioned:

“As players’ expectations are continuously evolving, it is imperative we continue to keep up with their demands and what better way to do so than partnering with Microgaming. Microgaming’s immense experience, reputation, and performance in delivering quality and innovative content is second-to-none, and we look forward to taking their portfolio of market-leading games live across our brands over the next few months to deliver a world class-experience to our players.”

About:

Microgaming is a well-established provider of distinctive casino solutions. It appeared for the first time in 1994 and achieved to enhance the gaming portfolio with thousands of particular and engaging games, mobile, poker, bingo, land-based and multiplayer chances. Its range of games includes Live Dealer, Sportsbook, Business Solutions, and Quickfire. It is the proud leader and known as the place of the world’s largest progressive jackpot thanks to the games like Game of Thrones™ and Jurassic Park. The company is headquartered at Isle of Man, Douglas.

GVC Group, on the other side, is a leading sports betting provider in the market standing out with a rich and high-quality offer. With the recent acquisition of the Ladbrokes brand, the Group became active in the retail operation. At the moment, Group holds some of the leading gaming brands including bwin, Ladbrokes, Coral, partypoker, Foxy Bingo, and PartyCasino. Additionally, the Group supplies third-party operators with online gaming services on a regular basis.

Source:

“Microgaming agrees new content supply deal with GVC Holdings PLC”, calvinayre.com, January 31, 2020.