Metric Gaming Group has joined forces with Lacerta Sports following the start of a long-term partnership, with the aim of creating a B2B sportsbook managed service.
The agreement between sportsbook and gaming brand, Metric, and the provider of sportsbook products, Lacerta will be a great initiative towards creating the robust and highly demanded product in the industry.
Following the common goal, the partners will cooperate and share “high-level expertise” in technology creation and deployment, analytics, and automated pricing systems to provide the latest standard in managed services for online gambling companies.
Speaking on the new milestone, Founder and CEO of London-based Lacerta Sports, Steve Edery, said:
“We are delighted to announce our partnership with Metric Gaming.
“The companies share a vision of how the sports betting market should operate, by combining Metric’s advanced sportsbook platform with our best-in-class pricing and analytical capabilities we believe we can reshape the online sports betting market.”
CEO of Metric Gaming, Keith Hayes says that the company is proud to partner with an enterprise of Lacerta’s capabilities. The strong combination of their technology and Lacerta’s analytical skills is an excellent alternative for the operators striving to build or purchase their sportsbook platform.
With headquartered in Vegas, the brand is particularly excited about the chance to better supply the North American market.
More About the Brands
Metric Gaming is a forward-thinking B2B sports betting provider with a B2C approach. It is led by a talented team with proven expertise in the sports betting industry. The company understands the needs of customers and works collaboratively in providing superior, bespoke sports betting solutions and services. Metric Gaming is known for its market-leading sportsbook platform and services which are purpose-built providing full coverage, custom odds & risk, in-play innovations, multi-talent capabilities, product localization, and a tailored user interface.
Metric Gaming is also known for its comprehensive API solution which can be used to build or integrate a fully custom interface. It provides a split interface for a high-quality and quick route to market. All products are provided price feeds or fully managed services.
It has been in operation since 2015 and is based in London. It is specialized in Sportsbook, Innovation, Sports Betting, Sports Content, Sportsbook solutions, Pricing Feeds, Football betting, Golf Betting, Risk Management, Golf, Soccer, and Horse Racing.
Lacerta Sports Limited, on the other hand, is a relatively new company established on 14 December 2021. Its registered office is in London, Greater London and the company has been in operation for 3 months.
Source:
“Metric and Lacerta enter sportsbook-focused partnership”, sbcnews.co.uk, March 31, 2022.
Cinderella
2 years ago
Hero Member
Well-done for this deal! This agreement will be the start of another great initiative in the market and players will enjoy high-quality solutions…
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