Creators of digital gaming content from Staffordshire, UK perhaps better known as Live 5 Gaming, have reached an exclusive agreement with a multi-channel provider ReelPlay, enabling it to apply the studio’s trademarked Infinity Reels mechanic in a series of upcoming titles.
The technology behind this cutting-edge software solution sees each spin start with a traditional reel matrix, but with every winning combo, an additional reel is added along with an increasing multiplier. If this functionality adds to a winning streak or creates a new one, another reel is added and so on. This mode continues until there are no more wins, allowing the reel matrix to return to its original configuration.
Infinity Reels™ are not to be mistaken with NetEnt’s Infini Reels™, although both companies recently agreed to conjoin their franchises and strengthen their position in the market.
Rise to Glory
According to the chief executive of Live 5, Lloyd Butler, the company’s partnership with Reel Play will mark a significant moment in the studio’s brief history. The arrangement will also help the developer to become one of top tier game providers in the following period and create a host of titles that are to appeal to all player types in regulated markets around the world.
Among the most popular releases from Live 5 are Hercules, Billy Wild Gone, Snake, Fortune Lucky, Prize of the Valkyrie and more. Here’s the official statement from Lloyd Butler:
“Infinity Reels™ is a sensational game mechanic and we are beyond excited to be able to build the feature into a special series of slots. Infinity Reels builds unrivalled anticipation with every spin while delivering tremendous big win potential for those who can land consecutive wins.”
“This, combined with our unique approach to slot development and focus on delivering the highest possible production value, will lead to slot titles that will become firm player favourites,” explains Butler.
Next-Age Mechanic
There is no doubt that Reel Play changed history when it brought a trailblazing technology to operators and backed it with some serious functions and algorithms. The studio has already signed multiple exclusive deals with leading software brands from the industry, including Relax Gaming, PG Soft, and NetEnt.
David Johnson, CCO of Reel Play, said that the company’s passion for slot development is evident. The team is also very excited about a new range of products with Infinity Reels™ and here’s a short comment from Johnson about the latest agreement:
“Infinity Reels™ is fast growing a following as a mechanic in it’s own right. We welcome Live 5 to a growing stable of quality partners who we expect to further enhance the possibilities of game design and introduce the concept to an even wider global audience.”
Other relevant titles from this provider with the implemented Infinity Reels mechanic are also Giza and Odin, while Big Bucks Bandits, Hypernova and Atlantis come with BTG’s Megaways tech. These slots are also known for feature-rich gameplay, modern 3D design and outstanding animation details.
Source:
“UK – Live 5 license ReelPlay mechanic for new series of slots”, g3newswire.com, July 20th, 2020.
BralasLT
4 years ago
Newbie
A lot of providers have opted for this mechanic lately, as it clearly gives big results in player acquisition. Guess there’s a huge interest in other regions now too.
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