Young Studio Makes Landmark Deal to Increase Brand Recognition

One of the most innovative up-and-coming studios in the iGaming world, Lady Luck Games AB, has announced a significant milestone agreement with Soft2Bet.

The agreement will see Lady Luck Games provide its entire suite of popular slots to the growing list of providers within the aggregator’s network.

Labeled as a strategic collaboration, the company’s latest partnership is part of the ongoing expansion into new markets, like MGA, SGA, and EMTA.

Lady Luck Joins 120 Gaming Providers

This is the company’s latest partnership since February, when Lady Luck Games signed a major distribution agreement with Hub88.

The aggregator’s extensive player base and diverse gaming portfolio will help the company introduce its innovative game design to a new audience. The rollout is followed by an exceptional branding, which is key to driving growth and increasing marketing awareness.

“Our collaboration with Soft2Bet marks a pivotal moment in our journey to becoming a top-tier casino game provider,” commented Mads Jørgensen, CEO of Lady Luck Games.

With strong presence in many regulated markets, the aggregator Soft2Bet has also confirmed its supremacy as a powerful aggregator that is capable of propeling any provider to new heights.

The CEO is confident that the studio’s innovative games like Spin Joy Society, Astro Anna, and Beetle Bailey Camp Swampy will captivate Soft2Bet’s players in record time and bring a new wave of customers in the future.

According to George Wadsworth, head of casino at Soft2Bet, who has also shared his opinion on partnering Lady Luck Games, stated that the studio gained a solid reputation on the platform thanks to its visually rich and highly engaging games.

That is one of the main reasons why the aggregator decided to team up in the first place, and now eagerly anticipates thepositive impact of a new partnership in many months to come.

Among other strategic projects of Lady Luck is also the launch of a gaming platform Storm RGS on March 1^st.

Apart from developing exceptional gaming experiences, its existence on the market will also help the company grow and fortity in new regulated jurisdictions.

Popeye Coming out Soon

After acquiring rights from King Features Syndicate in 2021 and two years of development, Lady Luck Games is getting close to launching a branded game featuring one of the world’s most popular cartoon characters.

This month, players will finally join Popeye the Sailor Man on a high-seas adventure, packed with exciting bonus features, medium volatility, and a maximum win of 5500x the bet.

As they spin the reels to watch all quirky characters from the popular cartoon that dates back to 1930s of the previous century, players will also find wild spinach cans, and ship wheel multipliers.

They can take them to complimentary spins and bonus rounds, while collecting gold coins and watching them flip to create new coins can create even bigger wins.

The slot game Popeye by Lady Luck is coming out on 20 April, so stay tuned if you want to be the hero sailor and win the heart of Olive.

Source: 

“Lady Luck Games Announces Partnership with Soft2Bet: A Key Milestone for Market Expansion and Growth”, Miller, George. europeangaming.eu, April 4^th, 2023.