Flutter Entertainment Enters New Markets via CasinoEngine and Strategic Deal with EveryMatrix

EveryMatrix’s CasinoEngine inked a strategic agreement with Flutter Entertainment, formerly known as Paddy Power Betfair. Under the terms of the partnership, Flutter will gain access to an extensive collection of market-specific gaming suppliers, via a single integration and will be able to deliver products to an expanded range of clients.

CasinoEngine Direct solution has the capacity to meet Flutter’s strict set of demands for unified experience tailored for consumers across all retailers, which is why it has been selected. The UK-listed operator handles multiple leading brands and already has a massive base of six million consumers across the globe.

Promoting Transparency

Stian Hornsletten, Group Chief Commercial Officer of EveryMatrix, pointed out that Spain is the first territory to tackle together with Flutter.

Flutter’s key mission is to bring entertainment to life in a responsible way…

…and that’s why the company came up with the idea to offer players a unified experience across all gaming vendors by obtaining absolute control over the gameplay window. Together with retailers, CasinoEngine’s team manufactured several features compliant with their stringent rules for user experience and responsible gaming.

Hornsletten also added:

“As such, our UI Communication Framework has been fully integrated with Flutter’s MARS Framework to collect the various in-game messages from different vendors and present them on the operator side in a unified way. This includes real-time balance updates, toggle audio across all vendors, stake updates, game load progress or game completion, for example. I believe that together we’ve created the most player-friendly and transparent casino experience in the industry and being their choice with our CasinoEngine Direct solution is an exceptional compliment.”

As a small reminder, the gaming conglomerate operating under CasinoEngine so far gathers over 8,000 games across 140+ game suppliers.

Carefully Chosen Business Partner

The lengthy list of brands operating under Flutter’s umbrella includes Paddy Power, Betfair, Sportsbet, FanDuel, TVG, and Adjarabet.

Through the strategic coalition with EveryMatrix…

…the corporation will gain the opportunity to provide services in numerous jurisdictions such as Spain, Italy, Sweden, and the UK. The historic deal with Stars Group sealed in October this year enlarged the base of their clients significantly, due to the fact that the Group is approved in 21 territories worldwide.

Jack Dinan, Commercial Product Manager at Paddy Power Betfair, commented on the arrangement as follows:

“We have spent considerable time assessing potential B2B partners who could enhance our gaming proposition across International Markets. We are delighted to partner with EveryMatrix who have impressed us with their experience, professionalism, and reliability. We are incredibly excited by the imminent launch in Spain, which offers our customers a greatly enhanced portfolio of games and a seamless experience between products.”

Source:

“Flutter Entertainment to enhance gaming portfolio in regulated markets with CasinoEngine”, everymatrix.com, December 17, 2019.