EveryMatrix Quits White Label Business in Denmark to Shift Focus to B2B

EveryMatrix made an important strategic decision to withdraw its white-label brands from the Danish market. This means www.casinohouse.dk, www.777.dk, www.victoriamilan.dk and www.jetbull.dk will no longer operate.

However, the company will continue to provide a fully certified and reliable platform and software solutions to approved Danish operators. As a small reminder, the team abandoned the B2C UK market in September this year, as a result of the suspension by the Commission.

Strengthening B2B Sector

Even though EveryMatrix had a strong bond to its white label operations which brought noteworthy commercial success and ambitious operators on board, during the recent period the company simply decided to shift focus.

The team plans to commit fully to strengthening its position as a market leader in the B2B space…

… and develop specialized solutions in that direction. As they noticed upon selling Jetbull to AMGO, “some B2B companies have their B2C brands competing with their B2B clients” and that has always been against EM’s strategy.

UK Scenario

Following the UKGC’s decision to suspend the EM’s B2C operations in the market, the operator no longer holds operating licenses for Remote Betting and Casino in the UK.

However, the company saw that as an opportunity to…

… revise the entire compliance policy and demonstrate a higher level of responsibility by making necessary adjustments. Although EM claimed to have run the business in a safe and compliant manner, the certificate was revoked and that affected a huge number of clients.

The Clear Vision for Future

EM’s B2B iGaming solutions are tailored to help partners unleash innovative ideas and ensure memorable player experiences in regulated territories.

Delivering a modular and API driven product suite…

…for casino, sports betting, payments and affiliate/agent management, the range of the company's services and products works together as an entire platform or independently. Being highly adjustable, they can be easily integrated with existing platforms to serve versatile types of clients. The list includes bookmakers, lotteries as well as existing large operations and newcomers.

Successful Partnerships

The most recent strategic collaboration was signed with Revolver Gaming, an up and coming developer of top-quality and innovative video slots. Under the terms of the partnership, the entire portfolio of Revolver titles will be available on EM’s CasinoEngine platform.

Currently among the largest casino content library in the iGaming industry…

… it gathers more than 8,000 titles and 260+ jackpots from more than 140 software developers. A similar agreement was inked with Pocket Games Soft (PG SOFT), allowing the young studio to showcase its rich gaming library of video slots, 3D games and table games to a wider range of consumers.

Source:

“EveryMatrix withdraws from the white label space in Denmark”, everymatrix.com, December 6, 2019.