Finnplay Secures AI Agreement with Jada Gaming

Jada Gaming, a specialized AP provider of data and analytics, has secured a strategic deal with Finnplay, a top-tier iGaming brand from the Nordics.

The deal will see Finnplay incorporating the full Jada Brain platform with its catalog of iGaming modules that are created to enhance user experiences. Finnplay’s rich portfolio will have full access to Jada Brain while using its platform operations.

The Nordic brand is proud of delivering socially responsible solutions and Jada’s Responsible Gaming and Bonus Abuse are a perfect fit for their mission. Thanks to Jada’s data and analytics products, the brand and its partners will be able to improve visibility and predictive abilities.

Including Finnplay in Jada’s client suite will boost the company’s position as a powerful provider in the iGaming AI space. This is another step ahead for the company which continues to conquer the iGaming world after its acquisition by Symplify at the end of 2021. 

Commenting on the latest move, Alberto Alfieri, Jada Gaming Co-Founder, said:

”Finnplay is a fantastic platform provider with a rich portfolio of clients and we’re very pleased to start working together. Our Jada Brain solution will positively impact all aspects of the business by optimizing operations with a sharp focus on Responsible Gaming.”

Finnplay’s Managing Director, Jaakko Soininen says that after speaking with different operators and industry professionals, he believes that services related to Responsible Gaming will play one of the most significant roles for the company, particularly in the regulated markets. For this reason, the company has been looking for products to enhance its RG capabilities.

He adds that Jada’s AI solution suits perfectly with their mission to provide operators and their users a first-class, personalized, and secure gaming experience. Jada’s expertise and a range of modules provide powerful AI-driven capabilities to the current and future partners.

About

Finnplay is a powerful iGaming provider from the Nordics. It offers a trusted, open and integrated sportsbook and online casino platform. The brand also backs licensed brands in regulated markets while providing them with industry-leading tech solutions and services with a special focus on Compliance, Localization, Responsible Gaming, and Agile Development.

Finnplay is known for the Titan® iGaming platform that includes proven technology solutions based on microservices, games’ integrations, payments, and Back Office for website management. It is also known for its 360 Services department focused on delivering top-class services to users. Established in 2008, the brand has an international squad of 75 people.

Source:

“Finnplay finalises strategic AI partnership with Jada Gaming”, europeangaming.eu, January 26, 2022.