Contract Extension for Two Top Brands

Popular aggregator and platform provider GrooveGaming (GG) has announced a contract extension with one of its most significant strategic partners- Alea. Licensed by multiple authorities, the award-winning company has so far teamed up with numerous suppliers, thanks to which its rapidly expanding players base is continuously served new content.

As a small reminder, the two parties have tied the knots a couple of years ago, and have reached numerous milestones since. One of the crucial moments in their cooperation involves a deal with Casino Secret, whose portfolio accommodates thousands of top-notch adventures.

Beneficial Partnership

Based in Barcelona, Alea has an excellent reputation among players from all over the world. Approved by Malta Gaming Authority and Curacao, the award-winning team runs the business in line with the industry’s most rigorous standards.

Commenting on the extension of the cooperation, co-founder of Alea, Alexander Tomic, declared:

“Groove's portfolio is packed with some of the most popular in the industry as well as a carefully curated group of studios that add another dimension entirely to the available content. It is this strength-in-depth that has brought us to widen the scope of our agreements."

Equipped with years of rich experience in the niche, Alea has found a perfect formula to ensure a maximally enjoyable player experience. Some of the numerous partners include Quickspin, Evolution, Novomatic, Playtech, Playson, NetEnt, and many more.

Mutual Affinity for Innovation

According to GG’s COO, Yahale Meltzer, it’s the “mutual affinity for innovation and providing superior customer service” that connects these two brands. They both rely on cutting-edge technology, which ensures the continuous growth of their visibility.

Just to remind…

…the two companies have initially entered the partnership in December 2018. What made Alea a particularly attractive associate is the fact that it was the first one to establish a real-money VR casino, with games from best-in-class studios such as Microgaming, NextGen, and NetEnt.

In June 2019, their relationship was taken to the next level, thanks to the CasinoSecret deal. Some of the key features offered by this forward-thinking operator include instant score calculation, automated prize allocation, and real-time leaderboard ranking.

What Makes Groove the Aggregator of Choice Around the World?

One of the main reasons why GG is a desirable business associate is the fact that it relies on the latest technology and modern solutions. Its portfolio of tools encompasses a plethora of features designed to improve retention, encourage extended play and produce a higher yield.

So far…

…the supplier has joined forces with a wealth of renowned companies, among which EveryMatrix, Pragmatic Play, iGP, Digitain, Microgaming, ProgressPlay, Hacksaw Gaming, Quickfire, and BetConstruct. Thanks to so many deals, the aggregator’s portfolio bolsters a wide range of slots, online casino, and live casino products, to poker and table games.

In addition to collaborations, the company’s working on its “6-Continents Strategy” which sees them crafting tailored solutions optimized to find versatile global markets. Also, GrooveGaming was acclaimed with an ISO27001 certificate, which is another confirmation that their efforts in ensuring compliant and fair products are recognized.

Source:

“Alea gets deeper in the Groove with a contract extension to take casino content to a new level”, GrooveGaming press release, November 4, 2021