In a new effort to bolster player safety and enhance control over gambling activities, Finland’s regulated gambling market is set to introduce a framework effective from January 1, 2024.
This regulation will significantly impact players engaging in Veikkaus games, including scratch cards such as Ässä and the Casino lottery, who will now be required to verify their identities.
New Rules Coming into Effect
The latest move by the Ministry of the Interior follows a precedent set earlier this year, where an identification requirement was implemented for coupon games like Lotto and Eurojackpot. Veikkaus, Finland's state-owned gambling monopoly, is now responding to evolving industry norms by embracing responsible gaming practices.
Players participating in slots and other Veikkaus games will have several means of verifying their identities from January 1, 2024, such as the Veikkaus card, a driver's license, a personal identification card, a Kela card, or a mobile card accessible through the Veikkaus application.
Ville Venojärvi, director of Veikkaus' sweepstakes, emphasized the importance of this identification shift, stating, “The conditions for identification of scratch cards are good because we have a very large customer base with the identification of coupon games.”
However, even with the new identification requirement, the procedure for lottery winnings from scratch cards remains the same. Players will still need to scratch to reveal the prize, and the identification information will be required when claiming the prize, which will then be entered into the sales terminal.
These reforms align with broader changes in the European gaming industry, where the European Gaming and Betting Association (EGBA) has advocated for similar reforms in Finland, a country where Veikkaus holds a monopoly on online gambling.
In a related development earlier this year, Pragmatic Play, an online casino game provider, formed its first partnership in Finland with Veikkaus. This partnership expanded Finnish players' access to a variety of Pragmatic Play's slot games, including Sugar Rush and Gates of Olympus.
The proposed reforms extend beyond player identification for gambling games and betting activities, requiring operators to obtain a license. This broader legislative project also includes elements such as fees, taxation, safer gambling legislation, and advertising regulations.
Veikkaus for Increased Player Safety
At present, Veikkaus holds the exclusive rights to provide gambling services in Finland, overseeing all gambling games, including lotteries, casinos, and betting activities.
The reforms signify a dedication to responsible gaming and increased player safety, in line with international industry standards, ensuring Finnish players enjoy a safer and more responsible gambling experience.
These changes are poised to safeguard the benefits of the gambling industry for Finnish society, steering the nation's gaming landscape towards responsible and sustainable growth, reported the Ministry of the Interior.
Source:
“Finnish gambling regulations introduce mandatory player identification in 2024”, gamblinginsider.com, November 7th, 2023.
penderhippy 10 months ago Full Member
Finland's new regulation to mandate player identification by 2024 is a progressive step towards ensuring responsible gambling and player safety. This move, which includes a variety of identification methods, reflects a broader shift towards accountability and sustainable practices in the gaming industry. It's a positive...
Finland's new regulation to mandate player identification by 2024 is a progressive step towards ensuring responsible gambling and player safety. This move, which includes a variety of identification methods, reflects a broader shift towards accountability and sustainable practices in the gaming industry. It's a positive stride in aligning with global responsible gaming standards and enhancing the integrity of the Finnish gambling landscape.
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annna0001 11 months ago Newbie
There are similar, if not even more strict regulation in Slovakia as well, seriously and significantly affecting any online gaming experiences - most of sites are actually unavailable for us, however I think this might be also useful 😉
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MilicaLCB 11 months ago Moderator
This move by Finland to mandate player identification marks a significant step towards enhanced accountability and responsible gaming in the gaming industry.
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tough_nut 11 months ago Moderator
Ultimately, the reforms appear poised to balance the benefits of the gambling industry with increased player safety, preserving its positive impact on Finnish society.
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SandyOlsson 11 months ago Sr. Newbie
This move is a positive step towards ensuring safer gambling practices in Finland. Kudos for taking these measures to safeguard players!
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