Exclusive Interview: Amigo Gaming on AI, Player Engagement & New Games

We are thrilled to welcome back Amigo Gaming for another insightful discussion. After our previous interviews in 2022 and 2023, we're excited to catch up with the team at this year's record-breaking iGB Live in Amsterdam.

As a prominent exhibitor, Amigo Gaming showcased their latest innovations and engaged with industry peers at booth 12-B10. In this interview, we delve into their experiences at iGB Live 2024, explore their latest game releases, and discuss their strategic partnerships and future plans. Let's dive in! 

Q: This year’s iGB Live in Amsterdam achieved a record-breaking turnout. Amigo Gaming was among the attendees. What were your impressions from booth 12-B10?

A: The turnout at iGB Live was indeed impressive, and the energy at booth 12-B10 was palpable. It was a fantastic opportunity to connect with industry peers and showcase our latest innovations. The engagement from attendees was exceptional, indicating a strong interest in our offerings and affirming our position as a key player in the market.

Q: One of the key themes of iGB Live 2024 was player engagement and innovation in slot game design. As an exhibitor at the event, what were your main goals, and which products or innovations did you showcase to align with this theme?

A: Our main goals at iGB Live were to highlight our commitment to player engagement and showcase our innovative game designs. We introduced several new titles like Candy Time and Alexander’s Fortune, which integrates AI technology for a more personalized gaming experience. These games illustrate our dedication to pushing the boundaries of creativity and technology in slot gaming.

Q: Is there anything else you’d like to share about your participation in iGB Live 2024? Were there any other key accomplishments or takeaways from the event that were significant to your growth and business strategy?

A: Beyond showcasing our latest products, iGB Live 2024 provided invaluable insights into emerging market trends and player preferences. Networking with industry leaders and receiving direct feedback from clients were instrumental in refining our strategies. This experience will help us better tailor our future offerings and expand our market reach.

Q:In our previous interview, we briefly touched on AI as an emerging trend in iGaming. Your game Crystal Hunters was your first venture into AI technology. Can you elaborate on how AI was integrated into this game and the impact it has had on player engagement and experience?

A:Crystal Hunters utilizes AI to adapt gameplay to individual player behaviors, creating a more immersive and personalized experience. The AI adjusts game difficulty and rewards, enhancing engagement by keeping the gameplay challenging yet accessible. This innovation has resulted in increased player retention and satisfaction, setting a new standard for interactive gaming. Among our latest releases, we're excited to highlight Ali Baba's Bounty and Alexander's Fortune, both crafted with cutting-edge AI technology to enhance player experience and engagement.

Q: What was your most successful game release in 2024, and what factors contributed to its success?

A: The 2024 releases have been truly exceptional, and I can't help but highlight Sun Crown, Frozen Crown, Super Chili, Olympus Blessing, Skull Coins, Mystery Lady, and Most Wanted. Its success can be attributed to its engaging storyline, high-quality graphics, and unique bonus features that offer players a distinctive and memorable gaming experience. Additionally, our targeted marketing campaigns and strong partnerships helped boost its visibility and appeal.

Q: You've been forging partnerships with prominent brands, the latest being Estrela Bet and Timeless Tech. What makes Latin America an attractive region for slot developers?

A: Latin America presents a vibrant and rapidly growing market with a strong appetite for online gaming. The region's expanding internet penetration and digital payment infrastructure, combined with a cultural affinity for gaming, make it an ideal environment for slot developers. Our partnerships with Estrela Bet and Timeless Tech enable us to tailor our offerings to local tastes and expand our footprint in this dynamic market.

Q: Speaking about Alexander's Fortune, Amigo Gaming's latest release, what distinguishes this game from others in your portfolio and makes it stand out in the market?"

A:Alexander's Fortune stands out due to its unique blend of historical themes with modern gameplay mechanics. The game offers a rich narrative experience, complemented by high-quality visuals and innovative bonus features. Its distinctive art style and engaging storyline not only differentiate it from other games in our portfolio but also enhance its appeal in a crowded market.

Q: What changes, both good and bad, do you anticipate in the iGaming industry, and how will your company adapt to these changes?

A: The iGaming industry is poised for significant growth, driven by advancements in technology such as AI, VR, and blockchain. However, we also anticipate increased regulatory scrutiny and competition. To adapt, we are investing in cutting-edge technologies to enhance player experiences and focusing on regulatory compliance to ensure sustainable growth. Our proactive approach to market trends and player preferences will help us navigate these changes successfully.