ComeOn Utilizes AI technology to Develop Responsible Gambling Solution

The successful collaboration between data science specialist, neccton, and iGaming supplier, ComeOn, resulted in the development of a new responsible gambling tool. While creating the tool, they utilized artificial intelligence technology to ensure maximum functionality and efficiency.

Due to the growing number of consumers experiencing difficulties, the industry is putting plenty of efforts to use all the means available to assist the ones at risk. This includes utilizing modern technologies, raising awareness and educating the community.

Providing the Right Conditions

The main function of the new feature…

… is to assist players both identify and avoid problematic gaming-related behavior. It should also help track player data, and, based on that, detect risk patterns.

Helena Berg, responsible gaming manager at ComeOn commented on the project as follows:

“At ComeOn, we are convinced that gaming services can be delivered in a safe and sustainable way. Providing the right conditions and incentives for players to gamble responsibly is part of how we take care of our customers and ensure the safe and high-quality service we want to offer them.”

Modifying (Irresponsible) Behaviour

The innovative solution will offer personalized feedback if an individual is highlighted as being at risk of developing problems with gambling. Furthermore, it will tailor communications to encourage responsible playing.

Dr. Michael Auer, director at neccton, added as follows:

“We are happy that ComeOn has chosen neccton as their partner to help ensure player safety to their customers. Using modern technology to analyze player behavior, detect risk signals and in a user-friendly way inform the players is a great method that has proven to be successful in modifying player behavior.”

Employing Modern Technologies

One of the most stringent nations (regarding gambling), South Korea…

…also engaged themselves in numerous cyber investigations aiming to fight against a variety of illegal online activities. As far as the statistics say, there were 120,000 requests for inappropriate content with 34,000 casino-related reports.

Japan also introduced a strategy which obliges the future entertainment hubs to include facial recognition technology. This method should eliminate the possibility for those who are already experiencing gaming-issues to engage themselves in the activities.

Meet ComeOn!

The brand, which holds multiple licenses, started operating in 2010. Its portfolio displays a multiverse of creations from a variety of suppliers such as Microgaming, Wazdan, Red Tiger, Yggdrasil and many more.

Just a single glimpse on the noteworthy offering introduces visitors to a diversity of promotional packages as well as the chance to join the Loyalty scheme, acquire points which can be redeemed in their online shop. With Zimpler among the payment methods and a representative on our forum, they seem to have all the necessary ingredients to be among parlors worth visiting.

Source:

“ComeOn launches machine learning responsible gaming tool”, igamingbusiness.com, August 14, 2019.