The National Football League has finally confirmed what most of us have anticipated in the last couple of weeks, naming Caesars Entertainment Corporation, a Nasdaq-listed company as first official casino sponsor.
NFL will begin the approaching 2019 playoffs by marking a multi-year sponsorship that should provide exclusive insights and betting opportunities for fans across the United States.
The sponsorship also includes celebrity chefs, premier music artists, entertainment events, and of course NFL trademarks at Caesars casino properties. In addition, the American gaming corporation from Las Vegas, Nevada will have the exclusive rights to promote key sports events including the Super Bowl and NFL Draft in the UK as well.
Renie Anderson, senior vice president for NFL partnerships, sponsorships and consumer products comments:
“We couldn't be more excited to work with one of the world's largest gaming and entertainment companies. Combining the NFL with Caesars' expertise in world class entertainment will provide our fans unique experiences both here in the United States and abroad.”
‘The Most Prominent Sports League’
To date, Caesars inaugurated a sponsorship with NBA’s Philadelphia 76ers while MGM Resorts International, leading American global hospitality and entertainment conglomerate, managed to sign multiple strategic partnerships with the NHL and MLB.
Mark Frissora, the outgoing president and CEO of Caesars said the following:
“All of us at Caesars Entertainment are thrilled to be the first-ever casino partner of the NFL, the most prominent sports league in North America. Combining the league's 180 million fans with our 55 million Total Rewards loyalty program members will expose millions of people to the exclusive and exciting year-round opportunities at our properties.”
*Frissora will officially leave office on February 8th, 2019 as announced earlier in November. To learn more about his resignation and other relevant news, check out the previous link.
Caesars Further Engagements
In the last couple of months, America’s largest gaming company completed a series of business-defining arrangements, including the sale of Harrah’s Philadelphia to a real estate investment trust company – VICI Properties. The new owner paid $82.5 million in cash for the asset, after a price reduction, due to some lease modifications.
At the beginning of December, Caesars launched a revolutionary product in collaboration with Scientific Games, called Managed Trading Service. The provider’s turnkey solution has already been deployed at Mississippi and New Jersey sportsbooks, catering real-time data as well as access to trading and pricing.
One of the biggest news in November 2018 was that the legendary NFL team, The Raiders, will relocate to Las Vegas. Since Caesars Entertainment represents its first marketing partner, the company will brand the new stadium and promote Raiders’ media kits, logos and perhaps integrate gambling stands within the property.
Source:
“NFL selects Caesars Entertainment as first casino sponsor”, nfl.com, January 3, 2019.
BralasLT
5 years ago
Newbie
Finally, although I didn’t have any doubts that either MGM, Caesars or Penn would become the league’s first official sponsor. Eager to see more news!
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