Premium live casino content provider ICONIC21 has bolstered its footprint in the rapidly growing sweepstakes market by extending its collaboration with B2B platform leader and content aggregator Sweepium. The strengthened partnership aims to broaden access to ICONIC21’s innovative live casino portfolio for more operators in Sweepium's network.
Broadening Market Access
The collaboration between ICONIC21 and Sweepium, which began in October, initially introduced ICONIC21’s content to a select number of Sweepium’s US-based brands. With the newly extended agreement, a greater number of operators partnered with Sweepium can now offer ICONIC21’s sweepstakes-ready live casino products, solidifying ICONIC21's role as a leading provider in this segment.
ICONIC21’s innovative live casino products cater to both the sweepstakes and real-money sectors, two rapidly expanding markets. The continued growth of sweepstakes gaming, in particular, offers a significant opportunity for the provider to extend its reach and influence.
c stands out in the market with its diverse and interactive content offerings, including roulette, blackjack, baccarat, sic bo, The Kickoff, and Crash Live. Many of these games are tailored to both real-money and sweepstakes play, demonstrating the provider's ability to adapt to varying market demands.
The company has also introduced groundbreaking formats like its Gravity Series and Grand Bonus Baccarat. Crash Live, notably, is the first live crash game to feature a host, bringing unprecedented levels of interactivity and entertainment to players.
ICONIC21 streams its games from state-of-the-art studios equipped with cutting-edge video, audio, and broadcasting technologies, ensuring players enjoy a premium experience.
Industry Leaders Highlight the Partnership
Commenting on the partnership, Alina Mihaela Popa, ICONIC21’s Chief Commercial Officer, emphasized the immense potential of the sweepstakes market. “Sweepstakes are sweeping across the US market and beyond and operators want to offer their players the best content in the business,” she said.
Popa continued, “This extended deal with Sweepium does just that with its partners able to access our full portfolio of premium, sweepstakes-ready live content – content that has proven to hit the market with players across the globe. This is a fast-growing part of the industry, and at ICONIC21, we believe we are in a position to capitalise on this by helping operators deliver the experiences players are seeking.”
Daniel Mitton, Co-Founder and Chief Business Development Officer at Sweepium, echoed her sentiments. He highlighted the success of ICONIC21’s content and its alignment with Sweepium’s goals: “The rise of sweepstakes casinos has been nothing short of meteoric and at Sweepium we are committed to offering the platform and content portfolio to our partners. Live content is hugely popular at sweepstakes casinos, and in ICONIC21 we have a partner that knows how to produce content and experiences that exceed player expectations. We’ve already seen how well its content performs and now look forward to seeing it launch with more of our partners.”
As the sweepstakes casino industry continues to flourish, partnerships like the one between ICONIC21 and Sweepium are paving the way for wider access to premium gaming experiences. ICONIC21’s commitment to innovation and quality positions it as a pivotal player in this evolving market.
Source:
''ICONIC21 and Sweepium strengthen sweeps partnership'', igamingbusiness.com, November 21, 2024.
