Sportsbook and iGaming platform provider, BtoBet, made progress in deepening its footprint in Latin America, after entering into a new alignment alongside GuazuBet. Undertaken via Wildar Gaming, BtoBet’s licensed partner for the LatAm region…
…the Argentinian operator, approved via the province of Misiones, follows a concerted effort by the firm to strengthen its presence across the market, besides Africa.
Under the terms of the dea,l GuazuBet, whose offering encapsulates online, live casino and local and international sports betting, is to focus on delivering “optimal user experience to its fold of players” using the BtoBet platform. This strategic partnership represents a significant step…
…for both sides. With Wildar Gaming constantly monitoring the region’s evolving situation, they represent an ideal extension for BtoBet across the whole of LatAm. Moreover, they are in a position to provide white label operators with the required guidance, and knowledge needed for their target market.
Alessandro Fried, BtoBet CEO, stressed that many operators make the same common mistake. Instead of tailoring the offering to meet the demands of that specific region, they adopt and implement a single approach to the whole of the region. Commenting on the alignment with GuazuBet, he pointed out as follows:
“This is obviously not the case. Each country in the region requires its own unique approach, not only due to the technological differences differentiating one country from another, but also from a player preference perspective. What applies in Mexico, does not apply in Argentina, and this is a fundamental principle that operators need to take heed of.”
The award-winning team already has valuable experience entering new markets and has more than precious knowledge regarding the requirements for the territory they expressed interest in. By developing a catalog of optimized content for the African market, they managed to spread their services to the African continent and offer local consumers a more advanced betting experience.
BtoBet, as a multinational company with more than 20 years of experience in software products deals with a variety of sectors, such as the IT, telecommunication, banking, and e-commerce. The team has a full understanding of the operators' needs and strives to offers customer-oriented services. Being also a dedicated partner in technology with a standalone platform for gaming and sports wagering sectors…
… the company stands out with a professional team specialized for day-to-day support. Showing that they have fond knowledge of the latest trends, they launched a special artificial intelligence platform for interested clients. The biggest value of this powerful tool is the capability to offer a tailored sports-betting experience.
Source:
“BtoBet strikes GuazuBet deal for LatAm growth”, casinobeats.com, June 10, 2019.