BetVictor Announces Harry Redknapp New Representative

Premium gambling company, BetVictor named Harry Redknapp its new ambassador. The contract is fixed on two years of cooperation. Famous as King of the Jungle, Harry has previously worked as Tottenham’s, West Ham’s and Portsmouth’s football manager. As soon as he was appointed, Redknapp kicked off the #HeyHarry campaign which went live on March 8, 2019.

The upcoming campaigns will feature Redknapp on TV and radio ads including horse racing competitions, casino and help services. He will be supported by digital, PR and social platforms. With this assignment, he joined Michael Owen and John McGuinness as BetVictorˈs brand ambassadors. From now on, Redknapp’s face will appear in the BetVictor chatbot feature.

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Commenting on the recent appointment, Director of Sportsbook, Matt Scarrott, said:

“With his victory in the jungle, Harry proved that he is capable of bridging the worlds of sport and entertainment and knows how to reach out to new audiences. In the marketplace in which BetVictor operates, Harry’s experience and standout appeal are invaluable to us as we strive to capture new players and wider audiences. Harry’s opinions on football are respected throughout the game and his knowledge of horse racing, which is part of our business’ heritage, makes him a tremendous asset for BetVictor and our customers to tap into – it’s clear that Harry represents the perfect Brand Ambassador for us”

Redknapp also commented:

“I am delighted to announce my ambassadorial role with BetVictor and very excited to be working with such an established brand in the sports betting industry. Football and horse racing are two sports that I am really passionate about and I cannot wait to help BetVictor reach new audiences – something I managed to achieve during my time in the jungle. Exciting times ahead.”

BetVictor Mission

BetVictor is one of the leading betting enterprises. It has been in operation since 1946 with Gibraltar headquarters and London and Budapest tech centres. The company provides customer-oriented betting services, with simple and progressive solutions. It specializes in in-house technological products, aiming to attract more partners. Having over 500 employees, it is an intuitive innovator in the entire betting industry.

The company cooperates with Football Club Liverpool for almost three years. It also sponsors the Cheltenham’s Meeting involving the Gold Cup event. Since 2016, the head of the company is Michael Tabor, who was previously known as major BetVictor shareholder.

Source:

“BetVictor Signs Harry Redknapp as brand ambassador“, George Miller, europeangaming.eu, March 8, 2019.