Betsson Group and LeanConvert Form a Multi-Year Alliance

One of the world’s fastest-growing customer experience, engineering and analytics companies, LeanConvert, has commenced a partnership with Betsson Group. The bond will see the operator step towards investing into their future business sustainability and long-term growth.

LeanConvert is famous for helping big brands optimize their websites and acquire ROI boosts, with a focus on gaming and gambling sector.

Optimizing Conversion Rates

The company uses the creative approach to variate testing in order to reform and improve Betsson’s CRO (conversion rate optimization) and overhaul their general strategy.

LeanConvert uses the growingly popular Lean Methodology to allow clients to achieve more with limited resources. This has proven very valuable to most of their clients during the very limited pandemic downtime as the brands adapted to digital transformation.

Business optimization company, based in London, UK, is “platform agnostic.” This means that they possess the comprehensive expertise to perform on all available software vendors on the market.

This ability and expertise lets them cement their stake for their brand-new partner operator and streamline global operations to boost capacity viably.

Strengthening of Personalization

Says LeanConvert’s Managing Director, Tim Axon:

“Betsson Group really has stood out as a company that prioritises digital innovation. We’re excited to work with a team that’s constantly looking to better understand their players and thus create more meaningful and engaging experiences for them.

Now is a crucial time for taking things a step further than ‘digital transformation’. We’re going to ramp up Betsson’s testing velocity and scale in order to build one of the most advanced personalisation setups and strategies in the gaming sector.”

Axon added that, regarding new compliance regulations, a brand could optimize for player safety and conversion rates simultaneously, meaning this is not necessarily an inverse relationship but an opportunity to bolster segmentation.

As a safe bet for ROI, he said, investing in personalization should strengthen Betsson’s experimentation commitment, while being exponential growth catalyst.

Betsson’s Commercial Director for Gaming, Ciara Nic Liam, said:

“2020 has been relatively challenging for most businesses, and the issues brought about by the global pandemic and reacting to them has driven a phenomenal amount of innovative thinking throughout the group and the industry as a whole.

Partnering with LeanConvert to investigate and better our strategic processes and offering, as well as our overall customer experience through their unique technologies and expertise will not only strengthen our market position, but ultimately make Betsson even more robust for the future.”

Source:

“LeanConvert signs partnership with Betsson Group” ,LeanConvert PR, January 25th, 2021.