Taking its first steps into the Spain’s online gambling market, the Betsson Group has acquired Spanish-focused Premier Casino.
The €3 million deal should be finalized by month’s end and serves as an entry point into the market with plans to launch further brands under Premier’s gaming license. The operator currently boasts 260,000 registered players with the core offering being casino games; however, it’s licensed to offer other types of games and betting option including sports.
Betsson CEO and president, Ulrik Bengtsson, said, “The [Premier Casino] acquisition is in line with Betsson’s ambition to increase the share of locally regulated revenue.
“Spain is one of Europe’s largest gaming markets and especially casino is growing fast. Betsson’s strategy of building and running locally strong casino brands, for example in the UK and Italy, makes me confident that we will build leading brands also in Spain.”
According to the stats, released by the Spanish regulator, Premier’s 2016 revenue shot up 34% as compared to 2015 coming in at €429 million.
The latest acquisition is the most recent in a series of purchases made in an effort to expand in other markets. Previous buyouts include RaceBets for a €40 million price tag and the Lithuanian arm of TonyBet for €6 million. Betsson Group is in the midst of closing on yet another contract for the purchase of NetPlay TV.
Source:
‘Betsson makes Spanish debut with €3m acquisition’, egr.global.com, March 3, 2017
Casinista932
7 years ago
Hero Member
The Betsson group has always been active in acquisitions because if I remember correctly they also control Betsafe, Nordicbet and Triobet as well as CasinoEuro and Starcasino.it. In Italy, however, their services are limited to offering casino games only (especially Netent) but they are not yet present with betting, poker...
The Betsson group has always been active in acquisitions because if I remember correctly they also control Betsafe, Nordicbet and Triobet as well as CasinoEuro and Starcasino.it. In Italy, however, their services are limited to offering casino games only (especially Netent) but they are not yet present with betting, poker and their famous scratchcards. When the old Betsson was still accessible to us Italians, I remember that their offer was the best around and therefore I expected them to offer something similar in our country too. I hope they are the first to bring slots with big Netent jackpots... but apparently they are rusty here. :)
Show moreIl gruppo Betsson da sempre si è dimostrato attivo nelle acquisizioni perche' se non ricordo male controllano anche Betsafe, Nordicbet e Triobet oltre che CasinoEuro e Starcasino.it. In italia però i loro servizi si limitano all'offerta dei soli giochi del casino (soprattutto Netent) ma ancora non sono presenti con le scommesse,...
Il gruppo Betsson da sempre si è dimostrato attivo nelle acquisizioni perche' se non ricordo male controllano anche Betsafe, Nordicbet e Triobet oltre che CasinoEuro e Starcasino.it. In italia però i loro servizi si limitano all'offerta dei soli giochi del casino (soprattutto Netent) ma ancora non sono presenti con le scommesse, il poker e i loro famosi scratchcard. Quando ancora il vecchio Betsson era accessibile a noi italiani ricordo che la loro offerta era la migliore in circolazione e quindi mi aspettavo che proponessero qualcosa di simile anche nel nostro paese. Spero che siano i primi a portare le slot con i grandi jackpot Netent...ma a quanto pare qui da noi si sono arrugginiti. :)
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