Belatra Games Expands into Serbian Market with MerkurXtip Partnership

Belatra Games, a renowned developer of online slots, has made a significant stride in its expansion across Europe by entering the Serbian market. This achievement comes through a strategic collaboration with MerkurXtip, a prominent sports betting and gaming operator in Serbia. The partnership marks Belatra’s first venture into the Serbian gaming scene, further strengthening its presence in the region.

Expanding into the Serbian Market

MerkurXtip, part of the well-established Gauselmann Group from Germany, has gained recognition as a key player in both offline and online gaming within Serbia. The operator’s deep-rooted presence and expertise in the gaming sector make it a valuable partner for Belatra Games as it seeks to broaden its reach in Europe. This partnership enables MerkurXtip to diversify its gaming portfolio by offering Belatra’s extensive selection of games to Serbian players.

Belatra’s entry into the Serbian market is a notable milestone in its strategic effort to extend its influence throughout Europe. Through this partnership, the Serbian gaming community will now have access to a wide array of entertainment options, including Belatra’s popular slot games, as well as other exciting offerings.

One of the highlights of this partnership is that MerkurXtip will now feature Belatra Games' entire portfolio. Serbian players can expect a wide variety of gaming options, from classic slot games like the popular Fruit Cocktail series to innovative, cutting-edge slots. In addition to slots, Belatra’s selection includes multiple types of roulette—offering both European and American versions—bingo, and instant-win scratch games, ensuring that there’s something for everyone.

This diverse portfolio is designed to engage players across different preferences, from traditional casino enthusiasts to those looking for more modern, dynamic gaming experiences. Belatra’s reputation for high-quality slots, engaging bonuses, and immersive gameplay is likely to attract a significant audience in Serbia.

Belatra’s partnership with MerkurXtip has been a carefully planned and executed initiative. The collaboration reflects Belatra’s strategy of forging strong relationships with local operators to facilitate its entry into new markets.

Mikhail Voinich, Chief Business Development Officer at Belatra Games, emphasized the importance of partnerships in the company’s growth strategy. He noted, “Partnerships are a cornerstone of Belatra's development strategy, enabling us to expand our reach into new markets. Collaborating with MerkurXtip, a partner recognized for its expertise and professionalism in the Balkans region, has been a seamless and rewarding experience."

Voinich also acknowledged the role of iGaming Advisor, a firm that has played an instrumental role in guiding the process. "The whole process has been supervised by our partners for the Balkans region, iGaming Advisor, who have assisted us every step of the way,”

Voinich added, highlighting the smooth and cooperative nature of the partnership.

This partnership aligns perfectly with Belatra’s long-term vision of expanding its presence in new markets and offering localized content that resonates with regional audiences. By working with operators like MerkurXtip, Belatra can effectively navigate the complexities of new regions while delivering top-tier gaming experiences.

Strengthening MerkurXtip’s Portfolio

For MerkurXtip, this collaboration marks a significant enhancement to its offerings. By integrating Belatra’s diverse range of games, MerkurXtip is positioning itself as an even stronger contender in the Serbian gaming market. The partnership allows the operator to continue providing innovative and engaging content to its players, while also strengthening its reputation as a leading gaming operator in the region.

Nenad Aleksić, Head of Online Business at MerkurXtip, expressed his excitement about the partnership. He stated, “This partnership strengthens Merkurxtip's position as a leading gaming operator, offering an innovative gaming experience with original content through a diverse selection of exciting casino games now available on our platform."

Aleksić’s comments reflect the company’s confidence in Belatra’s ability to enhance the gaming experience for MerkurXtip’s users. By offering original and diverse casino content, MerkurXtip continues to solidify its standing in the competitive Serbian gaming landscape.

This partnership between Belatra Games and MerkurXtip is poised to make a lasting impact on the Serbian gaming market. For Belatra, it represents a key milestone in its expansion across Europe, while for MerkurXtip, it offers an opportunity to further enhance its platform with high-quality, innovative content. With both companies working together, Serbian players can look forward to a richer, more diverse gaming experience.

As the online gaming sector in Serbia continues to grow, this collaboration sets the stage for future developments and opportunities. Belatra’s commitment to creating engaging and dynamic games, combined with MerkurXtip’s established presence and expertise in the market, will likely drive the success of this partnership in the months and years to come.

Source:

''Belatra Games enters Serbian market through strategic partnership with MerkurXtip'' Press Release. September 10, 2024.