AvatarUX Enhances Distribution Deal with Light & Wonder to Offer New Games

AvatarUX, a top-performing studio, has extended its presence by signing a deal with the subsidiary of Light & Wonder, Inc to offer an even broader selection of its portfolio.

The agreement was already announced in 2022, and now it has gotten another dimension. Two companies were working together to produce eight top games over three years, and now some of the most exciting titles such as CherryPop™ and MonkeyPop™ will be available across Light & Wonder’s OPENGAMING™ platform.

This deal will also boost AvatarUX’s customer reach and will allow the company to launch its top-performing games in new markets, such as North America. The collaboration with the international leader in cross-platform releases and entertainment, Light & Wonder, will bring more popularity to the company, expanding the distribution of AvatarUX’s games by enabling the Studio to present its top-performing titles, alongside its PopWinsä mechanics, to even more players in 2023.

What Was Stated

Speaking on the latest deal, Nicola Longmuir, CEO at AvatarUX, says that Light & Wonder is a top-notch brand and their collaboration has already brought significant success. Boosting their partnership will see the brand rolling out some of our most exciting hits to its network, enhancing both the brand visibility and revenue streams. This will allow the company to launch a distinctive portfolio in top markets such as the US and provide some of the most interesting games to the players. It’s a great step for the team, and they are confident to continue to add value to Light & Wonder.

Steve Mayes, Digital Head of Partnerships at Light & Wonder, said: 

“Our relationship with AvatarUX has already proven to be a success after only a few short months. We’re thrilled to expand this further to include additional top-performing content that is hugely popular with players.

“AvatarUX is one of the most exciting emerging game providers in the industry, and we’re delighted to be working with them more closely than ever.”

More Info on the Company

AvatarUX is a premium company with a mission to become a market-leading studio. It aims to receive global recognition for producing award-winning slots. To accomplish this goal, they believe in leveraging potential, thanks to the agile workforce and beneficial partnerships. The company already works with licensed gaming operators, providing its services and products via global and regional resellers, distributors, and partners. Its team is knowledgeable with years of experience in the iGaming sector.

Source:

“AvatarUX extends distribution agreement with Light & Wonder to include existing top-performing titles”, avatarux.com, February 7, 2023.