AC Milan has launched a new partnership with global iGaming provider SPRIBE, marking Aviator as the club’s Official Crash Game for the season. This collaboration introduces an engaging gaming aspect to the Rossoneri experience, bringing fans closer to the excitement of both sports and interactive digital entertainment.
Since its introduction in 2018, Aviator has rapidly gained popularity in the gaming industry, establishing itself as a leader in the crash game genre. This trend-setting game now enjoys over 42 million monthly active users worldwide, making it the most-played crash game globally.
A Fusion of Football and Gaming for the Rossoneri Community
The AC Milan and SPRIBE partnership is designed to bridge the dynamic worlds of football and gaming, catering particularly to younger fan bases who seek interactive and immersive experiences. By merging the intensity of football with the thrill of gaming, this alliance offers fans a fresh way to engage with the Rossoneri community.
Maikel Oettle, Chief Commercial Officer of AC Milan, shared his enthusiasm for the new venture, stating, “We are thrilled to welcome SPRIBE and Aviator into the Rossoneri family. This partnership is built on the ambition to connect with our fans in fresh and engaging ways. Together with SPRIBE, we aim to offer our supporters an experience that combines the thrill of the pitch with the excitement of gaming, reinforcing the bond between our Club and Rossoneri supporters worldwide.” The club aims to deepen its relationship with supporters by leveraging this gaming platform to provide unique fan engagement opportunities.
For SPRIBE, this partnership with AC Milan represents an opportunity to expand its footprint in the Italian market and boost Aviator’s visibility among the club’s devoted followers. David Natroshvili, CEO of SPRIBE, elaborated on this strategic alignment, expressing that “We are pioneers in the crash game format and among the development teams forging significant marketing partnerships with organizations and sports teams, like this agreement with AC Milan. This partnership will help Aviator take off in the Italian market, increasing the game’s visibility among Rossoneri fans worldwide. The partnership with AC Milan, following our agreement with UFC, represents a major milestone, further establishing our presence in the sports world.”
Through this collaboration, SPRIBE seeks to establish Aviator as a top choice for gaming enthusiasts in Italy, enhancing recognition and adoption within the sports community.
Embracing Digital Engagement for a Global Fan Base
This latest move underscores AC Milan’s ongoing efforts to connect with fans around the world through modern, digital platforms. As the world of sports increasingly intersects with digital and interactive media, partnerships like the one with SPRIBE illustrate how football clubs are embracing technology to expand their appeal and stay relevant with a digitally native fanbase. By introducing Aviator to its supporters, AC Milan continues to align itself with emerging trends in fan engagement, offering unique experiences that blend athletic competition with digital interaction.
This partnership marks a significant step in SPRIBE’s ongoing expansion into the sports sector, following its recent collaboration with UFC. The agreement not only cements Aviator’s status as a leading crash game but also highlights SPRIBE’s growing influence in the realm of sports partnerships.
The collaboration between AC Milan and SPRIBE brings fans a novel way to celebrate the Rossoneri spirit, combining the club’s rich history with modern gaming elements to offer an elevated fan experience.
Source:
''AC MILAN AND SPRIBE ANNOUNCE NEW PARTNERSHIP AND WELCOME AVIATOR AS THE CLUB’S OFFICIAL CRASH GAME'' Press Release. November 07, 2024.
