Aspire Global Continues Its Growth Strategy with BtoBet Acquisition

Aspire Global (AG), one of the biggest and widely popular iGaming brands equipped with a multiverse of useful solutions for several verticals, announced the acquisition of 100% of the shares of BtoBet Ltd, a leading B2B sportsbook and technology provider.

The purchase price is €20 million in cash, and the transaction will be divided into two phases- €15 million at closing and €5 million twelve months after closing.

Tsachi Maimon, CEO of Aspire Global, which recently appointed a new COO, commented on this milestone agreement as follows:

“Aspire Global now enters the sports betting arena with storm strength. With the acquisition of BtoBet, we have become a true global B2B company which owns and provides an iGaming platform, sports betting, casino games, and games aggregator as well as managed services for all continents and markets. Aspire Global can now compete for any deal, big or small, that exists out there.”

Expansion Strategy

The transaction is supposed to be completed during Q4 2020 with a material positive effect on Aspire’s EBITDA as of 2021.

Aside from the mentioned sum…

… there is an additional consideration based on BtoBet’s performance two years after closing. As a small reminder, the company’s last year revenue accounted for €4.4 million and an EBITDA of €1.5 million, while the first six months of the current year brought €3.1 million and EBITDA €1.2 million.

Tsachi Maimon also added:

“This is a perfect match. We are impressed by the qualities of the Neuron Sports platform and in addition, we will get access to new growth markets, new potential big deals, and new opportunities.”

Worth stressing out is that this acquisition…

… is the key part of Aspire’s growth strategy since and it follows the last year’s deal made with popular aggregator and games studio Pariplay. Altogether, this aims to create an offering that covers the main elements of the B2B iGaming value chain, positioning AG among the world’s leading iGaming suppliers.

Building a Strong Presence

Thanks to this acquisition, BtoBet will broaden its already solid presence in multiple markets- Europe, Latin America, and Africa. Along with the recent establishment in the US, it stands more than solid chances to hold a prime position in these two emerging markets.

Alessandro Fried, founder, and shareholder of BtoBet said:

“I am truly enthusiastic by the opportunities we see by becoming part of Aspire Global, the powerhouse for iGaming operators. With our joined forces we will take this new global iGaming offering in every corner of the earth. We have been in the industry for a long period of time and finally, we met the perfect partner that matches our vision and with which we can build a stronger presence globally.”

Dubbed Neuron 3, the company’s cutting-edge platform provides operators with the core technology for a player-centric environment. Allowing them to place bets in any channels of choice, it focuses on supreme experience.

Among the many values is the adaptability, thanks to which operators can provide perfectly tailored experience based on the individual behavior of punters, regardless of jurisdictions and markets’ requirements.

Source:

“Aspire Global Acquires Leading B2B Sportsbook Provider BtoBet”, aspireglobal.com, September 17, 2020.